In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. POSITION: Manager, Digital Strategy DEPARTMENT: Legends College REPORTS TO: CRO Miami Hurricanes FLSA STATUS: Salaried / Exempt LEGENDS & ASM GLOBAL Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions - from venue development and event booking to revenue strategy and hospitality.
Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.
ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment?
Join us to make legends happen. UNIVERSITY OF MIAMI The University of Miami has entered a long-term partnership with Legends to oversee athletics, ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.
THE ROLE The Manager, Digital Strategy will lead the creation and management of highly effective digital campaigns with the goal of enhancing brand awareness, increasing engagement and driving revenue. The Manager, Digital Strategy will be critical in developing the department's digital strategy from planning to capturing to publishing all forms of content.
ESSENTIAL JOB FUNCTIONS - Develop and oversee the digital strategy for assigned sports/accounts/channels within Miami Athletics, focusing on revenue generations, content curation and driving fan engagement.
- Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sports.
- Stay up to date on social trends, tools and best practices to incorporate into Miami Athletics' social media presence.
- Report on key performance indicators (KPIs) to measure success of social media efforts, provide actionable insights and make data-driven decisions to alter digital strategies as needed to optimize content and maximize reach.
- Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.
- Ensure regular, consistent and engaging content (both organic and sponsored) is produced and published by maintaining a content calendar.
- Assist in digital coverage of marquee Miami Athletics events, including postseason events, department events, etc.
- Contribute to the upkeep of and the Miami Hurricanes app.
- Travel with assigned team required.
- Other duties as assigned by the Assistant VP, Marketing.
- Working knowledge of and adherence to all University, ACC and NCAA rules and regulations.
KNOWLEDGE, SKILLS AND ABILITIES - Extensive knowledge of the ever-changing landscape of social media, particularly in sports and entertainment.
- Proven success in driving content and generating revenue through various social and digital mediums.
- Experience in managing social media accounts/platforms for Division I athletic teams is preferred.
- Comfortability working with analytics platforms like Zoomph to track KPIs and assess success of social accounts.
- Proficient in Adobe Creative Suite software, particularly Photoshop and Lightroom
- Experience with content creation in photography and graphic design is a plus.
- Self-motivated, independent individual who proactively identifies new opportunities, while also working collaboratively in a team setting.
- Able to operate under tight deadlines and manage multiple projects simultaneously
SUPERVISORY RESPONSIBILITIES Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE - Minimum 2 years of experience managing and executing digital strategy or social media for a brand / sports team
- Bachelor's degree required
COMPENSATION Competitive salary commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
WORKING CONDITIONS Location: On Site (University of Miami)
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.