The role of Manager Customer Analytics is to manage the customer analytics team including web analytics, customer behavior analytics, predictive analytics and sales analytics. The role will require deep grasp of information analysis and delivery of data analysis from a variety of sources with a strong emphasis on providing actionable insights, based on a clear understanding of business objectives. The manager of analytics will generate, distribute and present operating reports across an organization, keeping department heads and senior management up to date with corporate performance in sales, website, and satisfying customers. The manager will also have responsibility for furthering the predictive analytical capabilities within Belk, by guiding analysts along the predictive customer analytics roadmap to implementing predictive models for recommending products, offers, and contact with Belk customers.
Essential Function
Define, measure, and communicate Key Performance Indicators (KPIs) for our consumer segment and provide actionable marketing insights related to customer behavior, product and content performance, site conversion and testing, and campaign performance. Ensure business needs are being met and new analytical insights about the Belk customer are being provided to all levels of management as appropriate
Direct development of plans and programs designed to (1) maximize retention of existing customers and (2) grow share of business from current customers, (3) acquire profitable new customers. Partner with Marketing team to optimize retention email, direct mail, and site merchandising performance, including measurement, campaign testing, prioritizing concepts, and developing and testing new long-term contact strategies and customer treatments. Execute strategies, processes, and projects for CRM
Provide thought leadership on best practices related to in-store and e-commerce measurement and testing, segmentation methodologies, customer profile elements, and predictive models. Develop segmentation strategies for marketing campaigns to differentiate customers by value and need
Actively prioritize requests and efforts providing proactive insights, identifying areas in which analytics' efforts can add the most value
Drive the execution of multiple business plans and projects. Lead process improvement within analytics, challenging existing processes where needed
Provide supervision and development opportunities for associates
Required for All Jobs •
Performs other duties as assigned
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Complies with all policies and standards
QUALIFICATIONS EDUCATION - Bachelor's Degree in Marketing, Statistics, Industrial Engineering or Economics or related field experience
- Masters Degree in Statistics, Information Systems, Industrial Engineering, Economics, or related field preferred
WORK EXPERIENCE - 2-5 years using exploratory data analysis and inferential statistics required
- Retail experience preferred
- Transactional analytics experience required
- 2-5 years experience using in-database analytics, SQL, or similar programming languages to retrieve, merge, and hygiene data from multiple sources or platforms required
- 1-3 years expeirence using a Business Intelligence (BI) tool (ex. Tableau, Alteryz, SAS, or Cognos) to create a report to specifications required
KNOWLEDGE, SKILLS & ABILITIES Proficient in data access (SQL) and statistical packages (SAS)
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We are an Equal Opportunity Employer: Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.