We are seeking a dynamic, creative, and highly organized Manager to lead and scale Unwell's College Ambassador Initiatives. This role is inspired by best-in-class ambassador programs, tailored to Unwell's bold, unapologetic brand and mission. The Manager will be responsible for recruiting, training, and empowering a diverse network of student ambassadors who will champion Unwell's products, values, and community on their campuses.
Key Responsibilities
Program Development & Strategy
- Design and execute the overall vision for Unwell's College Ambassador Program, ensuring alignment with the brand's values and marketing objectives.
- Develop recruitment strategies and application processes that attract high-energy, socially influential students who embody Unwell's spirit.
- Create seasonal or semester-based program cycles, with clear onboarding, training, and offboarding processes.
Ambassador Recruitment & Community Building
- Identify, vet, and onboard student ambassadors across key college campuses.
- Foster a vibrant, inclusive community among ambassadors through regular communication, virtual meetups, and exclusive events.
- Encourage collaboration and peer-to-peer support within the ambassador network.
Campaign & Event Management with ART & Nestle
- Coordinate and oversee on-campus and virtual events, product sampling, and brand activations led by ambassadors
- Develop reward-based challenges and incentives to drive engagement and performance (e.g., exclusive Unwell merch, event hosting opportunities, content creation contests)
- Ensure ambassadors have the resources, product shipments, and branded materials needed for success
Content & Social Media
- Guide ambassadors on creating authentic, on-brand content for social media, leveraging Unwell's tone and visual identity
- Track and amplify high-performing ambassador-generated content across Unwell's channels.
- Implement feedback loops to continuously improve content quality and campaign effectiveness.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2+ years of experience managing ambassador, influencer, or campus marketing programs-preferably in CPG or for lifestyle brands.
- Deep understanding of Gen Z culture, social media trends, and campus life.
- Exceptional organizational and project management skills.
- Strong interpersonal and communication abilities, with a passion for community building.
- Creative thinker with a knack for developing engaging campaigns and incentives.
- Experience with influencer management tools and analytics platforms is a plus.