Job Overview:
As a LinkedIn Marketing Specialist, you will be responsible for planning, executing, and optimizing LinkedIn marketing strategies to increase brand awareness, generate leads, and establish thought leadership within our industry. Your goal will be to grow and manage our LinkedIn profile while fostering relationships with potential clients, partners, and industry influencers.
Key Responsibilities:
- Running ads and generating leads via LinkedIn.
- Organize and run extensive marketing campaigns.
- Develop and execute LinkedIn marketing strategies to achieve key business goals such as lead generation, audience engagement, and brand awareness.
- Create and curate high-quality content for LinkedIn (posts, articles, videos, etc.) that resonates with our target audience.
- Build and manage LinkedIn advertising campaigns (Sponsored Content, InMail, and dynamic ads) to drive traffic, leads, and conversions.
- Conduct LinkedIn research to identify potential leads, industry trends, and relevant hashtags.
- Collaborate with the sales and content teams to align LinkedIn marketing efforts with broader marketing and sales strategies.
- Monitor and report on LinkedIn analytics, including engagement, click-through rates, and conversions, and suggest optimizations.
- Stay updated on LinkedIn's latest features, best practices, and industry trends to continuously improve strategies.
- Engage with industry influencers, prospects, and partners to nurture relationships and drive brand visibility.
- Manage and grow LinkedIn Groups (if applicable) to build a community of industry professionals and thought leaders.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in LinkedIn marketing, social media management, or digital marketing (at least 1-2 years).
- Strong understanding of LinkedIn's advertising platform and content creation best practices.
- Ability to analyze data and metrics to evaluate the performance of LinkedIn campaigns.
- Excellent written and verbal communication skills with a keen eye for detail.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Creative thinking and ability to tailor content to different target audiences.
- Knowledge of other social media platforms and tools (e.g., Hootsuite, Sprout Social, LinkedIn Analytics) is a plus.
Preferred Skills:
- Experience in B2B marketing, SaaS, or other relevant industries.
- Proficiency in communication skills.
- Familiarity with LinkedIn's Sales Navigator and other advanced tools.
What we offer :
- Competitive salary and benefits package.
- A collaborative and inclusive work environment.
- Flexibility for remote work and a healthy work-life balance.