The opportunity:
We're looking for a Director of Lifecycle Marketing to lead retention, engagement, and CRM strategies, driving customer LTV and maximizing retention across our digital-first ecosystem. This is a unique opportunity to shape the lifecycle strategy for a brand disrupting the telehealth space, working closely with leadership to
define and execute data-driven, high-impact marketing programs that optimize acquisition funnels, drive repeat purchase behavior, and enhance customer loyalty.
What you will do:
• Own the full lifecycle marketing strategy-from new customer onboarding to retention, engagement, and win-back campaigns.
• Develop and execute personalized, multi-channel CRM campaigns (email, SMS, push, in-app, and beyond) to increase retention and LTV.
• Optimize customer segmentation, journey mapping, and behavioral triggers to maximize conversion rates and engagement.
• Define and track key performance metrics (LTV, churn, retention, reactivation rates, CAC payback, etc.), ensuring constant iteration and improvement.
• Lead A/B testing and experimentation to optimize messaging, offers, and timing across all lifecycle touchpoints.
• Lead win-back and re-engagement strategies for churned customers using predictive analytics and targeted content.
Who you are:
• At least 5 years of full-time experience in lifecycle marketing, retention, CRM, or growth-ideally in DTC, telehealth or gaming.
• Proven track record of driving retention and LTV growth through lifecycle strategies.
• Deep expertise in email, SMS, push, in-app messaging, and automation tools (Klaviyo, Iterable, Braze, etc.).
• Strong data and analytical skills, with experience in segmentation, cohort analysis, and funnel optimization.
• Passion for telehealth, skincare, and consumer wellness, with a strong customer-first mindset.
• Comfortable building from 0 to 1-you're excited to scale a new brand and make a measurable impact.
• Exceptional cross-functional collaboration skills-able to work seamlessly across marketing, product, tech, and data teams.
• A self-starter who thrives in fast-paced, high-growth environments.