Role Overview: Join us as a Lead Social Analytics Manager, where your expertise will be pivotal in transforming complex business inquiries into actionable insights through measurement, listening, and optimization strategies. Your familiarity with social and digital data platforms will enable you to profoundly impact our team's initiatives. Collaborating closely with team members, you will help define and track key performance indicators that connect directly to our business objectives. With your expert understanding of social data, you'll assist in addressing a variety of business and product-related questions while managing vendors effectively.
Key Responsibilities: - Manage campaign reporting with a focus on social initiatives.
- Create and deliver regular insights reports regarding social performance, informed by established frameworks and an appropriate schedule.
- Spot opportunities to leverage social data to guide strategic decisions across various departments.
- Guide agency partners on deliverables and owned social reporting.
- Develop and maintain top-tier social listening and analytics frameworks utilizing Brandwatch and Sprinklr.
- Conduct comprehensive audience and category analyses using insights from social media and other data sources to support marketing strategies and product roadmaps.
- Act as a trusted advocate within the Brand Social and cross-functional teams for social initiatives.
- Communicate complex data insights in a clear and engaging manner for both technical and non-technical stakeholders.
- Stay informed on advancements in the social media landscape, including platform updates and new analytical technologies.
- Promote the importance of social data in understanding consumer behavior, brand perception, and market trends.
- Address ad-hoc inquiries utilizing social data as needed.
- Design and implement social listening frameworks to detect key trends, sentiment, and influential figures.
- Integrate social insights with other marketing data sources to present a comprehensive performance overview.
Qualifications: - Bachelor's degree or equivalent experience.
- 5+ years of relevant experience in social media analysis and operations for global consumer brands.
- 4+ years of general marketing experience, preferably within the digital space.
- Expert-level proficiency with Brandwatch and Sprinklr.
- Adept at influencing stakeholders at various levels and working across functions and regions.
- Strong grasp of statistical analysis and data interpretation.
- Exceptional communication and presentation skills, with the ability to customize messages for diverse audiences.
- Proven ability to convert data into actionable insights and strategic recommendations.
Preferred Skills and Experience: - In-depth experience with social data tools such as Brandwatch and Sprinklr.
- Up-to-date with current social measurement and industry trends.
- Demonstrable history of managing social reporting for a major global brand.
- Experience in overseeing intricate research projects while effectively managing multiple priorities in a dynamic environment.
- Knowledge of various marketing analytics methodologies.
- Self-motivated and proactive, capable of initiating analysis plans and reports with minimal guidance.
- Familiarity with data visualization tools such as Tableau or Google Data Studio.
- Experience with SQL or other data querying languages is advantageous.
- Understanding of marketing attribution models and their relevance to social data.
- Experience in agile or scrum work environments.