Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.Title: Lead Marketing AnalystDirect Manager Title: Group Lead and SVP, AnalyticsThe RoleWe're looking for a Lead Marketing Analyst to join our growing Analytics team and help drive the next generation of data-powered decision-making at Unlock. This role is a good fit for someone who is both an analytical thinker and a hands-on developer. The ideal candidate is someone who enjoys turning complex problems into clear, actionable insights through elegant data solutions and who communicates them to clients successfully.As a Lead Marketing Analyst, you'll be a key contributor on a multi-faceted team that delivers analytics and reporting solutions across our healthcare clients' business. You'll work closely with internal stakeholders to understand performance questions, structure and query data from various sources, and build impactful dashboards and visualizations that support strategic decision-making. You'll also help ensure the integrity of our data pipelines and contribute to tool development that scales insights across teams and clients.In this role, you'll bridge the gap between client business objectives and Unlock's data and technology offerings, supporting both existing products and new analytic solutions. You'll need to be comfortable rolling up your sleeves to develop tools, guide analytics practices, and drive business outcomes in a healthcare-focused environment. Responsibilities also include contributing to attribution modeling efforts across marketing channels, providing visibility into channel effectiveness, patient acquisition, and return on investment. You'll apply methods such as predictive modeling, segmentation, and experimental design to support marketing strategy and performance You'll DoSolution DevelopmentTranslate business problems into technical requirements and use those requirements to build scalable BI solutionsClean, model, and prepare data from various sources to power analytics and reporting solutionsDevelop and maintain dashboards, visualizations, and reports that support strategy and decision-making across internal teams and clientsDesign and refine attribution models to evaluate cross-channel marketing performance and calculate client ROI.Align with other team members to translate complex problems into technical solutionsTeam CollaborationInteract with and support needs in internal agency departments: Strategy, MarTech & MarOps, and MediaEducate internal stakeholders and clients on how to identify insights and efficiently use Unlock's analytics toolsContinuous ImprovementEvaluate and recommend process and tool improvements to enhance the overall value of our servicesCraft and document methods and practices to teach analysts to leverage developed solutionsWork across departments to identify new opportunities to leverage analytics for client valueIdeal Qualifications5+ years of proven experience in business intelligence, data engineering, or data science5+ years professional experience with SQL3+ years professional experience developing in TableauSignificant experience using common analytic solutions platforms and software, including Snowflake, SQL, Python, Tableau and other BI Tools (such as Looker, Marketing Cloud Intelligence, etc.)Hands-on experience building tools to analyze marketing efforts across paid, earned, and owned channelsExperience providing support for analytic tool users in a cloud or hosted environment, including troubleshooting, user enablement, and tool optimizationStrong understanding of data architecture and expertise in designing solutions integrating multiple sources through API connectionsDeep familiarity with digital marketing data sources, includingWeb Analytics - Google Analytics 4, Adobe OmnitureSEO/SEM Tools - SEMRush, MozAdvertising and media campaign performance dataBachelor's degree in Business Analytics, Data Science, Engineering, Computer Science, or a related fieldRobust analytical and problem-solving skillsExcellent communication and collaboration abilities, with experience working across teams and clientsAbility to work independently and manage multiple projects in a fast-paced environmentNice to HaveLocated near an Unlock office - Nashville, Chicago, or Houston.Unlock works exclusively in healthcare, and overwhelmingly for healthcare providers. Experience in the sector is required, but an interest in it, or a curiosity about it, is.Marketing agency experience preferred, but not requiredFamiliarity with ETL and data warehouse concepts and processesPerks and BenefitsCompetitive SalaryHealth, Dental and Vision benefit packages to fit all types of lifestylesLife, Short- and Long-Term Disability Insurance paid 100% by the companyFSA/HSA Options401(K) with a generous company match programFlexible Paid Time Off (aka- unlimited)Paid Parental LeaveHybrid and Remote work schedules availableEmployee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)Employee Referral ProgramAbout Unlock:Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We've combined the best teams in healthcare marketing to help every client live their mission - to promote, maintain, and restore health. Our "super agency" approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.Equality Opportunity Employer StatementUnlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.