Lead Generation Specialist Upwork A

At A-Players, we match strategic business talent with impact-driven startups that are changing the world for the better. Now, we're looking for a Lead Generation Specialist to help us grow our client base on Upwork.

Your mission? Spot high-potential opportunities, craft thoughtful, personalized bids, and bring in clients who align with our values. If you're detail-oriented, love the thrill of converting cold leads into warm conversations, and want your work to have a bigger purpose, we'd love to meet you.

Requirements:

• Upper-intermediate level of English - strong written and verbal communication
• Proven experience with Upwork lead generation - from setting up and optimizing a profile to crafting tailored bids and managing client communication
• Solid grasp of B2B sales and experience selling IT outsourcing / outstaffing services
• Confident user of ChatGPT, Claude, or similar AI tools
• Basic knowledge of CRM tools (e.g. Copper, HubSpot)
• Strong attention to detail and ability to tailor bids to client needs
• Comfortable working US business hours (East & West Coast)
• Able to manage multiple proposals and conversations in parallel

Nice to have:

• Experience with Upwork automation tools
• Familiarity with startup environments or founder-led sales

Key Responsibilities:

• Generate and qualify leads on Upwork - from profile setup to proposal submission
• Write clear, tailored bids aligned with client needs, ICP and our positioning
• Collaborate with the growth team to align messaging and improve win-rate
• Track outreach performance, analyze patterns, and run A/B tests to optimize lead-gen strategy
• Monitor market trends and identify opportunities within our niche
• Maintain and update CRM records for clear pipeline visibility
• Use AI tools to streamline and scale lead generation efforts

We Offer:

• Remote & Flexible: 8-hour workday with adaptable scheduling
• Growth-Oriented: Competitive pay + annual performance reviews
• Team-Driven: Work with pros who value your input
• Time Off: 20 vacation days + unlimited sick leave
• Top Tools: Premium resources & internal library access

Recruiting Flow:

1. Pre-screen interview with a Team Lead
2. Take-home test assignment
3. In-depth interview with the CEO
4. Offer
5. Reference check

Note: The salary for this position includes a fixed rate of $1,000 and a performance-based bonus tied to the number of closed deals.

Department Non-tech Locations New York Remote status Fully Remote Employment type Full-time