Amada Senior Care, a leading brand in senior care services, is looking for a full-time Marketing Manager to join our Franchise Development Team at our San Clemente, CA office. This is an in-person position eligible for full benefits.
About the Role
This role reports directly to the Senior Vice President of Franchise Development and plays a critical part in attracting individuals interested in becoming Amada Senior Care franchise owners.
Key Responsibilities
- Plan and execute lead generation strategies across digital and traditional channels
- Build and manage email marketing campaigns and lead nurturing funnels
- Develop and post content across social media platforms to engage prospective franchisees
- Use Excel and CRM data to identify trends, track KPIs, and optimize campaigns
- Collaborate with internal team members and marketing partners to refine messaging and strategy
Qualifications
- 3+ years of hands-on experience in digital marketing using social media platforms and Google
- Experience working with a U.S. national brand is a plus
- Proficiency in Excel-able to analyze trends, use pivot tables, and interpret marketing data
- Experience with CRM systems and marketing tools such as HubSpot, Mailchimp, Salesforce, etc.
- Strong written communication and project management skills
- Proven success in nurturing leads through multiple marketing touchpoints
What We Offer
- Competitive salary, generous bonuses, and comprehensive benefits
- A collaborative, fast-paced, and mission-driven work environment
- Opportunity to make a meaningful impact on the growth of the Amada brand
- Work in a beautiful coastal location-San Clemente, CA
Join a team that helps entrepreneurs start businesses that make a difference. Apply today.