Hours: Monday - Friday, up to 45hours/ weekly (some hours outside of this as required)
Work hours: GMT shift (3:30 PM to 12:30 AM)
Location: Kalyani Nagar, Pune
Length: Permanent position, 3 months probation period.
About Valasys Media
Valasys Media is a leading Advertising and Publishing Media company in the B2B sector committed to delivering innovative solutions. We are focused on B2B marketing & sales solutions. Our highly tailored services like Lead Generation, Lead Nurturing, and Content Syndication are revering aside the latest marketing trends & B2B brands architect omnichannel reputation to accomplish their core business bottom-lines such as optimized sales ROI.
Job Overview:
We are looking for a dedicated Full-time Junior Content Writer to join our dynamic team. The ideal candidate is a skilled wordsmith with a passion for crafting compelling content across various platforms. This role presents an exciting opportunity to contribute to our content strategy and engage with our audience effectively.
Responsibilities:
1. Content Creation:
- Research, write, and edit high-quality content for diverse platforms, including website pages, blog articles, social media posts, email newsletters, press releases, and marketing collateral.
- Develop engaging and relevant content that aligns with our brand voice, target audience, and marketing objectives.
- Collaborate with the marketing team to brainstorm and execute content ideas for campaigns, product launches, and promotional activities.
2. Content Strategy:
- Assist in developing and implementing content strategies to drive engagement, increase brand awareness, and support lead generation efforts.
- Conduct keyword research and optimize content for search engines (SEO) to enhance online visibility and organic traffic.
3. Content Management:
- Maintain an organized content calendar to schedule and prioritize content creation and publication.
- Ensure all content produced adheres to brand guidelines, style standards, and legal requirements.
4. Performance Analysis:
- Monitor and analyze the performance of content using relevant metrics and tools to identify opportunities for improvement and optimize content strategy.
5. Continuous Learning:
- Stay updated on industry trends, content marketing best practices, and emerging technologies to enhance content effectiveness and creativity.
Roles
- Prepare internal and external communications including announcements, press releases, analytics reports, presentations, technical documentation, sales support, etc. as needed.
- Writes, schedules, and posts content online; maintains company web pages and blog(s).
- Contributes to updates the company 'social sites like Facebook, Twitter, LinkedIn and Instagram.
- Helps develop & document procedures to manage web content.
- Helps plan and implement social marketing campaigns for specific marketing goals.
- Monitors social media channels and conducts social listening; responds on topics related to company/industry.
- Keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
- Proof reading, editing and writing content on a regular basis for building up the website including informative short articles.
- Writing product descriptions, brand support material etc.
- Writing web content for websites / portals from scratch
- Coordinate content creation & publishing of company newsletters (internal or external)
- Research, write and edit copy for marketing communications including but not limited to online articles, newsletters, white papers, case studies, blog posts, website content, and more.
- Conduct research on thought-provoking topics and translate that information into captivating and concrete storytelling.
- Should be capable of writing professional & creative web content, blogs, articles, and press release according to requirements/specifications
Job Description
• Understand client briefs - Objectives, TG, Tonality, etc. - and ideate for campaigns that meet these requirements.
• Create content marketing strategy for clients.
• Review and give constructive feedback to junior and fresher copywriters.
• Work on pitches with a creative team.
• Take end-to-end responsibility for a brand's social media content strategy, including preparing calendars, writing copy, and execution.
• Think creatively, play with words, and write clear, concise and on-brand copy for different clients.
• Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs
Skills
• Ability to take the lead with brainstorming and guiding junior copywriters.
• A knack for editing and proof-reading content with good research-oriented skills
• Familiar with major social media platforms, with a keen sense of new features and developments on these platforms.
• Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation.
• Excellent writing ability and a strong command of English both in terms of language and grammar
Requirements:
- Bachelor's degree in English, Journalism, Marketing, or related field.
- Proven experience as a Content Writer or similar role, with a strong portfolio of published writing samples.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in SEO best practices and keyword research tools.
- Strong understanding of content management systems (CMS) and basic HTML.
- Excellent communication and collaboration skills with the ability to work effectively in a team environment.
- Creative thinking and problem-solving abilities with a results-driven mindset.
Qualifications
• 0 - 1 year of experience working in digital marketing and content. Freshers can also apply.
• Experience with working on larger digital campaigns, pitches, and marketing strategy.