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Description
The Experiential Marketing Senior Manager leads all aspects of game day operations, in-game presentation, and community engagement to deliver memorable, high-impact fan experiences at Iowa Wild events. This role plays a critical part in driving brand loyalty and fan engagement by seamlessly integrating sponsorship activations, managing theme nights, and overseeing community-facing initiatives. Through strong cross-functional leadership and detailed execution, this position ensures that every game and event not only entertains, but also supports the organization's broader marketing, revenue, and community goals.
Job Details
Description
The Experiential Marketing Senior Manager leads all aspects of game day operations, in-game presentation, and community engagement to deliver memorable, high-impact fan experiences at Iowa Wild events. This role plays a critical part in driving brand loyalty and fan engagement by seamlessly integrating sponsorship activations, managing theme nights, and overseeing community-facing initiatives. Through strong cross-functional leadership and detailed execution, this position ensures that every game and event not only entertains, but also supports the organization's broader marketing, revenue, and community goals.
Responsibilities/Essential Functions
- Oversee all game day operations and lead in-game presentation at Iowa Wild home games.
- Serves as "game director" for all Iowa Wild home games.
- Implements and manages all in-game promotions and ticket, corporate, and group sales assets including, but not limited to, chuck-a-puck, national anthems, and intermission promotions.
- Coordinates production of video and LED Matrix content.
- Interviews, hires, and manages all game night staff including ice crew, music director, PA announcers, in-arena host, etc.
- Efficiently and effectively communicates in a high-pressure environment with other departments, vendors, and guests.
- Oversee Community Relations team and the planning and execution of events.
- Manage the organization's Community Relations efforts, including direct oversight of the Manager, Community Relations and team mascot activities.
- Develop the annual event calendar and promotional schedule.
- Oversee the entire lifecycle of events-from concept development through execution and post-event analysis-to ensure high-quality, successful events.
- Develop and manage the promotions and events budget while planning and executing all special events and theme nights established by the organization.
- Collaborate with the sales team to ensure Wild 365 events are effectively aligned with and support sales goals.
- Work closely with the partnership team to develop sponsor activation ideas that align with both sponsor objectives and the Iowa Wild brand; assist in execution as needed.
- Coordinate with the Revenue Marketing team and Manager, Digital Media to create and implement communication strategies that support event and customer engagement.
- Lead the planning and execution of theme nights and special events.
- Creates and coordinates opening night activities, fan celebrations, playoff games and other special pre-game, intermission, and post-game ceremonies and events.
- Works alongside the Manager, Promotions and Events to successfully bring theme nights to life.
- Works efficiently with Iowa Events Center's operations staff to ensure team requirements are clearly defined and executed by building staff.
- Works with the Production Services Manager and arena stage technicians to meet technical staff requirements.
- Manage sponsorship integration and control related budget areas.
- Creates in-game inventory to provide the sponsorship team with sellable assets that align with our brand and the partner's.
- Manages game presentation and select event-related line items in the budget.
- Perform other duties as assigned.
Position Requirements
Formal Education & Certification:
- Bachelor's degree or equivalent experience.
Knowledge & Experience
- At least two years of experience in event planning or live events.
- At least three to five years of game presentation experience.
- Knowledge of professional hockey leagues.
- Passionate about hockey and professional sports.
- Daktronics and/or Expressions experience preferred.
- Knowledge of the Adobe Creative Suite preferred.
Personal Attributes
- Ability to multi-task, handle multiple projects simultaneously, and work under tight deadlines showcasing strong organizational and time management skills.
- Strong verbal and written communication skills.
- Detail oriented.
- Creative flair to bring fresh ideas into game entertainment and fan experience.
- Positive attitude and desire to be successful while having fun within a professional and team-oriented environment.
- Self-motivated with ability to work well independently within a team and solutions-oriented environment.
- Excellent interpersonal skills and ability to motivate staff.
- Outgoing, collaborative individual with desire to continually innovate.
Work Conditions
- Ability to work nights, weekends and holidays as needed for games and events.
- Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc.
- Lifting up to 50 lbs.
- Benefits offered including Medical, Dental, Vision, Retirement, and a robust PTO policy.
ADA/EEO Statement
Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.
We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.
Seniority level
Employment type
Job function
- Marketing and Sales
- Industries
- Entertainment Providers
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