ABOUT US Come work with us. Leroy Springs & Co. is committed to providing fundamental access to recreation and education in the region home to the historic Springs Cotton Mills. We are a family of brands rooted in nonprofit recreation, with a legacy lasting more than 80 years and a long held belief that all people should benefit from affordable outdoor recreation, education and wellness opportunities.
By promoting the importance of the outdoors, recreation and education through all phases of life, we foster a sense of community and opportunities for people to come together. Opportunities can be found at Leroy Springs if you are interested in outdoor seasonal jobs, non-traditional education positions, or a segue into the nonprofit, golf or parks recreation industries.
- Health, dental, and vision coverage
- Company paid life and disability coverage
- Paid time off, holidays, sick days, and volunteer time off
- FREE Anne Springs Close Greenway Membership; 50% food discount at Gateway Canteen restaurant
- Employee discounts for Springmaid Mountain and more
- Eligible to participate in WellSprings Employee Wellness Program
- Enrollment in 401(k) retirement and savings plan option
COMPENSATION Annual salary starting from $49,687.00
OVERVIEW Provides strategic application of integrated marketing plan, including advertising, earned media coverage, shared media (social/digital applications), and owned media (website/video). Coordinates content across all communications platforms to optimize all aspects of marketing communication efforts. Utilizes marketing tactics that work to achieve goals outlined in the strategic marketing plan. Fosters and maintains exceptional internal and external relationships and assists with other strategic initiatives to help reach short- and long-term marketing goals. The strategist will leverage technology and communicate effectively with a wide variety of people as part of daily duties.
KEY FUNCTIONS - Executes integrated marketing tactics to help expand the reach of marketing initiatives
- Writes and distributes email marketing campaigns for the company and its brands
- Writes and produces digital media content including social media, video and other relevant platforms
- Coordinates content development and updates across the company's suite of websites
- Maintains website metatags, keywords and other techniques to maximize SEO strategy
- Manages SEO strategy across the company's suite of websites including meta tags, key words and SEO-friendly techniques across the company's websites
- Implements brand standards to ensure uniformity in company communications, taglines, logo usage, templates
- Writes and distributes press releases to local and regional media contacts and maintain updated database of all media contacts
- Creates and manages daily content across social media platforms including Facebook, Instagram and YouTube that complies with the digital marketing plan and LSC social media best practices
- Interprets social media insights, Google Analytics and other data for reporting
- Helps to manage online reputation by monitoring social media, online business listings, locations and reviews and responding as required
- Maintains and develops photo/video database (special events, facilities, programs, employees and stock photos)
- Availability to work special events and activities on the Greenway that may occur outside of normal business hours.
- All other duties as assigned
THE LSC WAY Our Culture is a top priority. A part of our commitment to culture, we have written several 'Fundamentals' called The LSC Way that are traits we value in our daily activities. The fundamentals that are critically important to this position are:
- Treasure, Protect and Promote our Reputation
- Communicate to Be Understood
- Collaborate
- Use Data to Make Decisions
- Think Team First
KNOWLEDGE, SKILLS AND ABILITIES - Proficient in MS Office; including Photo and Publishing software and other related software
- Skilled in understanding and best practices of social media platforms, i.e. Facebook, Instagram, and others
- Use of Adobe Creative Suite; including Adobe Illustrator and InDesign
- Use of WordPress platform to maintain all LSC websites
- Above average organization, communication, and administrative skills
- Results oriented
- Ability to maintain effective working relationships with staff members and department directors
MINIMUM QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/ or/ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- BA in Marketing Communications preferred, supplemented by experience and training that provides the required knowledge, skills and abilities.
- Specialist will be interested in recreation, wellness, events, and environmental / historical issues, as well as possess a passion for the Company's programs and the ability to convey that passion.
PHYSICAL REQUIREMENTS Must be physically able to operate a variety of automated office machines and equipment including computers, calculators, general office equipment, telephone, camera, etc. Able to exert up to ten pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Must be able to walk long distances over various terrains during events and activities.
REPORTING TO THIS POSITION No supervisory responsibilities
SPECIAL REQUIREMENTS Valid Driver's License with a safe driving record