Integrity In Action
We do the right thing, even when no one is looking.
Focused on Team Success
We achieve company goals through camaraderie and serving together.
Driven to Deliver
We fulfill our commitments with exceptional effort.
Consistent Progress
We are dedicated to the ongoing improvement of our people and processes.
Professional Authenticity
We bring excellence using our individuality.
At Road Armor, we've been outfitting adventurers with uncompromising vehicle protection for over two decades. As a division of Morton Industries, we design and manufacture American-made bumpers and accessories that blend bold style with rugged performance - all backed by a lifetime guarantee.
With 5 facilities across the United States and a reputation for excellence in design, service, and strength, we are proud to be a part of every journey our customers take. We're growing fast and looking for driven team members who are passionate about customer connection and the automotive aftermarket.
Road Armor is hiring for an Inside Sales Rep.
Road Armor offers:
Low Insurance Premiums on Medical, Dental, and Vision
Short Term and Long-Term Disability
Hospital, Critical Illness, and Accident Coverages
Paid Time Off
Paid Holidays
Company Paid Life Insurance
401K Match
Paid Bereavement
Summary:
The Inside Sales Representative plays a key role in connecting customers with the right Road Armor products - from rugged bumpers to custom accessories - while providing excellent customer experience and supporting revenue growth. This position reports directly to the Customer Service Manager and serves as a central contact for B2B customers, retail partners, and internal teams.
The ideal candidate has 3-5 years of inside sales experience in the automotive aftermarket and thrives on building relationships, solving problems, and driving results.
Key Responsibilities:
Customer Engagement & Sales Execution
- Manage outbound sales communications (calls, emails, chat)
- Build relationships with fleet accounts, jobbers, distributors, and retail accounts.
- Create accurate quotes and process customer orders in a timely manner
- Identify opportunities to upsell or cross-sell Road Armor products
- Follow up on leads and convert prospects into satisfied buyers
Account Management & Support
- Serve as a trusted advisor for assigned customer accounts
- Resolve customer inquiries, order issues, and returns professionally
- Maintain account records in CRM system
- Monitor sales trends and customer needs to recommend solutions
Collaboration & Process Excellence
- Work closely with the Customer Service, Sales, Marketing, and Operations teams
- Provide product knowledge and support for promotions or campaigns
- Maintain an in-depth understanding of product offerings, inventory, and specs
- Contribute to team goals and support process improvement efforts
Road Armor (A Division of Morton Industries) is an Equal Opportunity Employer
Required Skills & Experience:
- 3-5 years of inside sales experience, in the automotive aftermarket
- Strong communication and relationship-building skills
- Proven ability to meet and exceed sales goals
- Experience working with fleets, jobbers, distributors and B2B accounts
- CRM proficiency (HubSpot, Salesforce, or equivalent)
- Strong organizational skills and attention to detail
- Self-motivated, with a team-first mindset
- Knowledge of automotive accessories, trucks, or off-road culture is a major plus