Influencer Marketing Manager

May 21, 2025

INFLUENCER MARKETING MANAGER

IHC is a boutique creative consultancy with offices in Miami, London, and New York City-where data meets the cultural zeitgeist. Our all-female, multidisciplinary team blends creativity with strategy to drive measurable brand impact.

With a deep focus in wellness, beauty, fashion, luxury, lifestyle, and design, we deliver integrated marketing strategies that rival the sophistication of a global agency while maintaining the agility and intimacy of a boutique partner. From influencer marketing and public relations to social media and events, we build culture-forward campaigns that create relevance, resonance, and results.

The Influencer Marketing Manager will support the Sr. Director of Account Management across a portfolio of IHC clients spanning health, wellness, beauty, fashion, and luxury. This role is ideal for a resourceful and strategic marketer who thrives in a fast-paced, collaborative environment and has a proven track record of leading influencer campaigns from end to end.

You will be responsible for influencer strategy, sourcing and outreach, negotiations, campaign execution, gifting programs, reporting, and trendspotting-while also mentoring junior team members and supporting cross-channel activations. This is a highly visible role requiring strong relationship management, cultural fluency, and data-driven thinking.

• Lead the development and execution of influencer marketing strategies across multiple client accounts
• Source, vet, and manage relationships with micro and macro influencers aligned with brand voice and goals
• Handle influencer outreach, negotiations, contracts, creative briefs, timelines, and approvals
• Manage product seeding and gifting programs, ensuring brand alignment and timely fulfillment
• Oversee campaign execution from concept through delivery, ensuring all deliverables are FTC-compliant and on-brand
• Monitor performance, track KPIs, and deliver detailed post-campaign reports with insights and recommendations
• Collaborate with PR, social, and creative teams to ensure integrated strategies and content amplification
• Stay current on industry trends, platform shifts, and emerging talent within the creator economy
• Support client events and activations, including talent curation and influencer attendance

• 3-5+ years of influencer marketing experience, preferably within an agency or high-growth brand
• Strong understanding of TikTok, Instagram, YouTube, and social content trends
• Proven ability to manage end-to-end influencer campaigns across categories
• Comfortable negotiating fees and contracts and managing creator relationships
• Familiarity with influencer marketing tools (e.g., Grin, Aspire, CreatorIQ) and social analytics platforms
• Detail-oriented project manager with excellent communication and multitasking skills
• Culturally curious and fluent in the wellness, beauty, and lifestyle space
• Comfortable working both independently and collaboratively across departments

• A fast-growing, female-founded agency with a collaborative and entrepreneurial spirit
• The opportunity to work with forward-thinking, mission-driven brands
• Competitive salary and benefits package
• Flexible hybrid work schedule: 3 days in-office / 2 days remote
• A creative, energetic, and supportive team culture
• Opportunities to attend and support industry events and brand experiences

Notes:

• Core hours are 9:00 AM - 5:30 PM, Monday-Friday
• Occasional weekend and after-hours availability may be required for client events and campaign deadlines

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