Overview
A leading creative marketing agency is seeking a Influencer Marketing Director based in New York City, Los Angeles, or Miami. This senior-level role will lead strategic influencer and creator marketing programs for high-profile clients across lifestyle, entertainment, travel, and consumer packaged goods.
The ideal candidate is a proven influencer marketing expert with experience managing large-scale campaigns, building strong client relationships, and leading cross-functional teams. This position plays a pivotal role in campaign execution, team leadership, and driving performance across multiple channels and platforms.
Type: Direct hire
Schedule: Full time, regular business hours
Pay: $120,000 - $135,000 salary
Influencer Marketing Director Duties:
Client Strategy & Relationship Management
- Serve as the senior strategic lead for influencer marketing campaigns
- Own client communication, performance reporting, and long-term relationship building
- Integrate influencer marketing into broader brand and campaign strategies
- Identify growth opportunities and drive organic account expansion
Campaign Leadership & Execution
- Lead end-to-end campaign development including talent sourcing, vetting, contracting, briefing, and content execution
- Align influencer strategies with brand identity, audience insights, and KPIs
- Oversee reporting and translate campaign data into insights and optimizations
- Partner with digital, creative, and production teams to deliver impactful campaigns
Project & Operations Management
- Manage timelines, budgets, deliverables, and client expectations across multiple concurrent campaigns
- Lead both internal and external meetings to ensure alignment and momentum
- Approve contracts, briefs, and content deliverables for quality and compliance
- Work closely with legal and production teams when necessary
Team Leadership
- Mentor and manage a growing team of influencer strategists
- Encourage a collaborative and performance-driven team culture
- Provide ongoing coaching, professional development, and creative leadership
- Stay ahead of industry trends and contribute to thought leadership and innovation
Administrative & Financial Oversight
- Track campaign scopes, fees, and budgets in partnership with senior leadership
- Maintain accurate records and documentation within internal systems
- Support business operations as it relates to influencer campaign scopes and revenue
Influencer Marketing Director Requirements
- 7+ years of influencer marketing experience, ideally from an agency or in-house brand team
- Proven success managing large-scale, multi-platform influencer campaigns (paid and organic)
- Strong leadership skills and experience managing cross-functional teams
- Deep knowledge of social platforms (Instagram, TikTok, YouTube, etc.) and influencer landscape
- Exceptional communication, client management, and presentation skills
- Strong organizational abilities with experience managing multiple projects and deadlines
- Experience working with contracts, budgets, and performance metrics
- Must be based in New York City, Los Angeles, or Miami
No deadline to apply.