Would you ever build a house without a foundation?
If the answer is yes, that's amazing. Let me know how you do it.
Today, I decided to hire clients, and here's why
My Dad always told me that the least you could do is try, and if it doesn't work out, then, well, I think you know where I'm going with this.
I've had a lot of phone calls lately with really awesome people doing great things. And, at the end of the call, the one thing that I get asked, despite describing the foundation concept, is:
When will I get leads?
It's a great question, crucial actually, I'd be nervous if you're not asking it. But, if the persistence of asking it doesn't settle down by the time I've explained how to build a foundation to then put a powerhouse business on, then it's likely the business relationship won't pan out.
Here's the thing, when you ask this question, I can't tell you an answer of when.
I repeat, I cannot tell you an answer to when.
Companies are like people, and everybody is different.
But, what I can guarantee is a foundation, because without a foundation, your house, also known as your leads, it's probably not going to hold up too well.
I can tell you to spend a million dollars a month, I can tell you that with that million dollars, we'll get you leads, that's for sure. But, what happens when your internal team can't handle the influx?
What happens when there is such an influx of leads coming in that the processes that you've set up for your one-million-dollar company are not ready for ten million?
All of a sudden, that million dollars dissipates because you learned quickly that your company doesn't have the resources to handle substantial growth, so you try so hard to catch up, and suddenly your business starts to fall through the cracks because you forget why the company started in the first place.
Doesn't sound like you? No problem, it's likely that a business relationship between you and I will not work out.
Today, I'm hiring clients.
I do not want clients who want to see leads overnight,
I do not want clients who are taken back at my hourly price,
or to compare me to other people or agencies they've worked with.
I am different.
Just like a house, I am an investment. I know for some, investments are hard with budget constraints. I understand, and I hope that someday down the line, when it's in the budget, I can work with you.
My current clients are mentors, and I do that on purpose. And, I think a lot of people forget that as much as a client chooses you, you also choose them.
So, as much as I'm hiring clients, I'm hiring leaders. These leaders are ones that I can confidently say, not only does this person have grit, but they have compassion, they care, and they care a lot. Not just about their business, but about other people. They have integrity. And, the reason for that is because I care - and I care a lot.
And, essentially, what I gain from that client relationship is knowledge, whether it's knowledge about life or knowledge about growing a business. It can be as simple as, "Why be negative when you can be positive?" or "What can you do today that will positively impact your tomorrow?" Every day I'm trying to grow as a person both personally and professionally.
So, as much as I am willing to put in the work for my clients, I have to ask that my clients have the same mentality to also put in work.
It's possible that a job I initially signed a contract for actually won't work with the way that your internal processes are set up.
Maybe we find out that 85% of your contacts that you want me to market to actually don't work at said companies anymore. Your data is dirty, and wow, in order to do my job, I'm not going to sell you on the idea that I can work with it; we need to fix that.
Or, maybe we figure out through back-and-forth conversations that your sales process can be cut in half if we initiate nurtures, sales workflows, and task associations.
And it's here that a client may say, "This isn't what I signed up for. I thought we were working on the website."
But, you see, the website is one step out of many
It might be that people aren't receiving any confirmation from a form they filled out on your site.
It may be that the link between a CRM and the site is broken, that tracking isn't set up in Google Analytics, and you actually have no idea the type of people who are coming to your site.
It could be that sales reps aren't utilizing a system that you've paid thousands for per year.
Some business owners are okay with this, but those are the owners I do not want to work with.
The world is what you make it, whether it's personal or professional. I really believe that.
So, the way I run my business is that I treat yours like it's my own. It's obsessive, it's consistent problem-solving, it's a constant analysis of how to mold processes to not only suit the industry, but also the team you've built. I care a lot about how successful your company really is.
And, I care a lot about the people who run it because they are the core of your business.
If you're interested in having me as a marketing contractor within your company, here's what I take pride in:
- Search Engine Optimization. It's 2025, eventually, it has to happen, whether it's on a local or national or international level. I pay attention to stats the way that I pay attention to the score while playing a sport. And, for me, the score counts, and I don't like to lose.
- Email Marketing. I like to write - make people feel things, because the clients that you get, customer service does matter, and part of that, in my opinion, is having the skill of knowing the audience that you're talking to and being able to speak the same language.
- CRM All The Things. I fix processes you didn't know were broken. I grew up in sports, I grew up around sales, I grew up around real estate, all of these things have a process. Without a process, you may as well send a personal note to your entire contact database explaining that you can help them, but you don't know how. If my job is to build a foundation, I need to make sure we're building it with the right material, and that does not include dirty data, non-existent sales/marketing workflows, etc.
- Writing. I always take into account SEO, but if you want a real person writing your content, I'm here for it, as you can see.
- WordPress. I tried getting out of the space to focus on SEO, but the reality is, you've got to know the backend of a system to make things come to life. WordPress has been a golden nugget for me to be able to first-hand create a better user experience by crafting websites or landing pages, all while amping up SEO.
So, I'm looking for more work. And, not just work, I'm looking to surround myself with more leaders, mentors. I'm looking to grow personally and professionally.
Currently, I'm in Manufacturing, Real Estate, Finance, but I have no limit as to what industry I add to that list.
Would you like to work with me? Send me an email to about your current project.