Hemophilia Therapeutic Area Lead

About the Department

The Strategy & Rare Disease (STARS) organization drives the long-term strategic direction of Novo Nordisk Inc. (NNI)/North America Operations (NAO) and leads all US commercial efforts for Novo Nordisk's Rare Disease portfolio. The mandate of STARS is to facilitate the development and to coordinate the execution of the long-term strategy, defining a sustainable business model in US beyond a 5-year time horizon. This department serves as the insiders of the US market when informing and help shaping upstream decisions around future investments and assets. The Rare Disease portfolio includes products in the hemophilia and growth disorders therapeutic areas, new products in the pipeline, and products acquired through business development efforts in existing and new areas. The STARS team collaborates and partners with groups across NAO, Research & Early Development, Development, innovation hubs across NN, other affiliates, and global. We're looking for individuals who are enterprise thinkers, inclusive leaders, and strong collaborators, as we embark on shaping our future.

The Position

The Hemophilia TA Lead is instrumental in shaping and executing NNI's strategic direction and initiatives within their respective Hemophilia TA segment (Hemophilia A or Hemophilia B/Inhibitor/Ultra-Rare). This role is responsible developing and implementing effective marketing strategies and plans to improve customer experience and maximize brand and TA performance for their respective hemophilia TA segment. They are responsible for driving differentiation and establishing/elevating a proactive leadership position in a competitive market landscape. This role also contributes to the global TA strategy by working closely with global marketing leaders. Incumbent oversees cross-functional teams to identify, develop and implement successful product plan. Helps to shape strategy and culture within their team.

Relationships

Reports to Rare Bleeding TA Lead and is responsible for providing leadership to direct reports including Associate Directors, Senior Managers and Managers within their respective TA. Responsible for providing interface with key internal and external stakeholders. Collaborates with cross-functional teams, including Feld Sales, Marketing, Strategic Partnership and Engagement, Medical Affairs, Market Access and Public Affairs (MAPA), Portfolio Strategy, Insights and Analytics, Commercial Excellence, Legal, Regulatory Affairs, and other relevant NNI departments to ensure alignment of Hemophilia TA objectives and strategies. External relationships include relations with key thought leaders and professional services vendors.

Essential Functions

• Strategy, Planning, Performance and Tracking
• Develop and execute the Hemophilia TA strategy for their respective segment aligning with overall company objectives, ensuring alignment between marketing, medical and market access
• Oversee the development of the US Pre-Launch, Launch and In-Line Strategic and Tactical Plans
• Define key brand performance metrics and establish mechanisms for tracking and reporting on the effectiveness of marketing strategies/initiatives and ensure financial targets are met or exceeded
• Accountable for defining an insights-driven customer experience strategy that translates into seamless customer experience across channels and segments
• Manage US and central funding budget across designated TA and report to NNI/Global Marketing and HQ
• Develop and present compelling plans and strategies for management endorsement
• Set strategic direction for sales execution
• Work effectively with global colleagues to maximize all brands and share best practices
• Work with Field Sales to ensure marketing programs are developed that strongly support the direct and indirect needs with customers

Commercialization Strategy

Support qualitative and quantitative marketing research projects

Support development of the brand core story and positioning to maximize launch

Lead market development and unbranded activities for their respective TA and build cross stakeholder alignment

Collaborate with cross functional stakeholders including global to inform and co-develop plans

Market Opportunity Sizing and Forecasting

Fully understand key disease dynamics, market potential and competitive landscape in order to develop business cases, inform AB and Long-Term Forecasting

• Market and Customer Experience Mapping
• Facilitate market analysis, competitor assessment, market sizing, and customer experience insights to inform brand strategy and plans, being agile to adjust as new insights become available

Marketing Innovation

Reimagine marketing through a customer experience lens to drive a focus on a human-centric, insight-driven strategy

Leverage data, insights and best practices to optimize brand performance and patient outcomes

• Global Partnership
• Influence and align global teams to ensure that US market needs and critical success criteria are incorporated into global strategic, tactical and investment plans
• Drive strategic initiatives such as LAP (Launch Activity Plan) involving and coordinating across the core team and extended NNI teams

Product Evolution

Oversee product strategy and regulatory activities related to life cycle management efforts

Promotions

Develop and oversee implementation of promotional and training programs, including coordination of involved external suppliers and agencies

Develop and oversee the implementation of marketing plans with promotional budget responsibility

Oversee the management of the advertising agency and partner with the promotional review board to implement marketing efforts

Team Leadership and Excellence

Fosters a culture of accountability, innovation, and continuous improvement

Responsible for building a high-performing team, providing mentorship and guidance to ensure individual and team success

Responsible for the development and coaching and end to end management of the team

Responsible for setting and communicating clear individualized role expectations for each report based on position, skills, talents, and objectives

Ensure reporting personnel have strengths-based development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business

Recruit, build and lead a highly effective marketing team

Physical Requirements

Approximately 20-30% overnight travel.

Development of People

Supervisory

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.

Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

Requires a Bachelor's degree; Master's degree preferred

A minimum of twelve (12) years of relevant marketing, new product and sales, product management experience, demonstrating a steady career progression with increasing roles of responsibility within the pharmaceutical industry

At least two years of people leadership experience required, with a proven track record of development and coaching

Strong knowledge of the pharmaceutical industry, including regulations, market dynamics, and trends, especially within TA preferred

Proven success in developing strategy through expert understanding of market and industry

Excellent communication and stakeholder management skills, with ability to influence and collaborate with cross-functional teams across the organization

Strategic Planning, Execution and follow-through skills

Proven track record of innovative market shaping accomplishments/high impact results (based on metrics/ROI)

Ability to manage complexity including working across competing priorities

Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences

Experience with management of outside agencies

Excellent leadership and team management skills, with the ability to inspire and motivate others

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability . click apply for full job details