Health Care Professional Senior Strategist

About the Department

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The HCP Senior Strategist will be a pivotal driver in shaping an insights-driven HCP marketing strategy and KOL engagement strategy, overseeing speaker program and omnichannel execution, and measuring marketing effectiveness. They will support development of the HCP strategy, as well as HCP related strategies on KOL engagement and early market education. This role will also support in seeking to find a competitive edge and differentiation in NNI HCP/KOL strategies, setting high standards, and establishing/maintaining a proactive market leadership position. This role will drive collaboration across functions to optimize customer engagement as well as ensure a consistent brand/therapeutic area vision and message.

Relationship

Reports to Brand Lead or HCP/KOL Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centres of Excellence (COEs), regulatory affairs, other relevant NNI departments, and external stakeholders to ensure alignment of customer and brand/therapy area objectives and strategies, effective execution of HCP experience strategies, KOL engagements, and transparent communications outside the department. Ensures consistency of brand/therapy area vision and messaging across all touchpoints.

Essential Functions

Brand Objectives: Supports development of the pre-launch / launch /inline HCP-related brand/therapy area strategic objectives, HCP activation and experience strategy, including prioritization of HCP needs & opportunities across TAs, and HCP segmentation. Understands the definition of the market and supports the development of accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts

HCP/KOL Strategy: Supports the Brand Lead and HCP/KOL Strategy Lead with developing experience strategies and transparent communications outside the department. Ensure consistency of brand/therapy area vision and messaging across all touchpoints including providing oversight to various initiatives. Establishes, oversees implementation, and monitors adherence to administrative policies and procedures

Strategic Planning: Effectively addresses competitive obstacles to ensure brand/therapy area success. Supports the development and presentations of compelling plans for management endorsement. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defence, and strategic evolution of the brand/therapy area

Global Collaboration: Actively engages and partners with global colleagues on brand/therapy area strategy and key decisions

Learning Event Coordination: Supports the TA in coordination of participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge, and engagement with KOLs

Measuring Performance: Supports the establishment of key performance indicators (KPIs) and measurement plan to measure the success of omnichannel and KOL experience strategies. Continuously assess effectiveness of HCP/ KOL engagement and optimize to increase the value of customer interactions with NNI. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement

HCP Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of HCP journeys, identifying key touchpoints, and opportunities for enhancing the HCP experience throughout the treatment lifecycle

Insights Gathering: Garner insights through market research from HCPs/KOLs to inform differentiating and competitive marketing strategies and KOL engagement activities

Target Segment Identification: Utilize market research and data analysis to identify and define specific HCP segments. Develop targeted strategies to address the unique needs, preferences, and challenges of each segment

Omnichannel Experience Strategy: Translate brand/therapy area objectives to develop innovative, insights-driven HCP omnichannel branded and TA unbranded market development strategy to support brand/therapy area development and HCP activation efforts. Collaborate closely with cross functional teams to uncover insights into HCP needs, preferences, and behaviors and translating them into a comprehensive HCP engagement plan - effectively integrating across multiple tactics and channels. Ensures alignment of brand/therapy area positioning, messaging and overall objectives

Early Market Education: Support early market education initiatives to prime the market and generate disease state awareness among HCPs

Develop core claims/messaging and core campaign development to drive market share and revenue growth

Learning Event Coordination: Coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand/therapy area knowledge, and engagement with KOLs

Stakeholder Management: Manage relationships with key internal and external stakeholders, including KOLs, agencies, and partners. Facilitate collaboration and information exchange to enhance HCP engagement strategies. Build rapport and credibility with external customers

Performance Metrics and Reporting: Establish key performance indicators (KPIs) to measure the success of HCP experience strategies. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement

Continued Improvement: Ensure pull-through of 'test and learn' principles by consulting with executional teams to drive optimal performance. Identifies and implements improvements to prepare for launch, development and/or life cycle activities. Monitors key performance indicators (KPIs) and makes plan adjustments for optimal brand/therapy area performance

Physical Requirements

Hybrid: 3 days in office, 2 days remote.

Approximately 20-30% overnight travel.

Qualifications

Requires a bachelor's degree; Master's degree preferred

10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required

Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within specified therapy area preferred

Strong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers

Ability to manage complexity, including the management of work across competing priorities

HCP marketing experience leading campaign/messaging development through promotional asset execution and driving impactful HCP experiences is required

Proven success in development of HCP marketing strategy

Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide HCP experiences

HCP KOL marketing experience leading brand/therapy area strategy development and driving impactful customer experiences preferred

Successful launch experience in a marketing role preferred

Strong planning and organizational skills with high attention to detail and proven track record of results and follow up

Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization as well as build rapport and credibility with external customers

Embodies leadership behaviour's, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity

Experience with management of outside agencies

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Novo Nordisk is an equal opportunity employer . click apply for full job details