Head Of Sales

Head Of Sales

About Factra

Factra is a fast-growing, innovation-driven company at the forefront of the e-liquids, CBD, wellness supplements, and device markets. Proudly supplying premium, UK-manufactured products, we are focused on bringing quality, compliance, and credibility to a dynamic and evolving sector. We re now poised to scale our new product, the first of its kind manufactured in the UK and we re looking for a seasoned Head of Sales to lead that charge and drive this to market.

Role Summary

We are seeking an experienced, strategic, and results-driven Head of Sales to spearhead the commercial expansion of our product range across the UK and international markets. This role will be pivotal in driving new business development with major national retailers, major convenience & buying groups, building and leading a sales team, and shaping our go-to-market strategy for this category changing product. We cannot stress enough the speed required for the right candidate

Key Responsibilities

• Develop and execute the UK sales strategy to position Factra as a leading supplier across the specific category.

• Establish and expand key retail partnerships with major retailers specifically in the tobacco/ vape sector

• Specifically target major convenience sector retailers & buying groups.

• Build and manage a high-performance sales team, incorporating account managers, and internal support functions.

• Own the full sales pipeline: forecasting, reporting, pricing strategy, and promotional planning.

• Collaborate with marketing and product teams to align on brand messaging, seasonal campaigns, and launch strategies.

• Attend and represent Factra at key trade events, expos, and B2B networking opportunities.

• Lead negotiations and contracts with retail buyers, distributors, and wholesale partners.

• Maintain awareness of market trends, competitor activity, and regulatory developments.

• Contribute to long-term strategic planning and investment decisions alongside senior leadership.

Required Experience & Skills

• Proven track record (7+ years) in FMCG or Convenience sector sales, ideally with tobacco, e-liquids, CBD, supplements, or related health & wellness categories.

• Established relationships with UK retail/ convenience buyers and a deep understanding of UK retail dynamics.

• Strong commercial acumen, with experience in P&L ownership, forecasting, and sales analytics.

• Entrepreneurial mindset with experience in early-stage or high-growth business environments.

• Exceptional negotiation, presentation, and interpersonal skills.

• Ability to lead and inspire teams; experience scaling commercial functions from the ground up is a plus.

• Comfortable navigating regulated product categories and working within compliance frameworks.

What We Offer

• Competitive remuneration package to be discussed including:

  • Basic circa £50K

  • Termed Commission rewards

  • Bonus on sales
    

• Flexible, entrepreneurial work environment

• Opportunity to build and shape a major brand in a fast-moving industry
  

Supportive leadership and a dynamic, innovation-first culture