Head of Performance Marketing

Head of Performance Marketing

About the Company

Reputable lead generation company

Industry
Marketing and Advertising

Type
Privately Held

About the Role

The Company is seeking a Head of Performance Marketing with a strong background in high-budget performance marketing, particularly in the iGaming and finance verticals. The successful candidate will be responsible for leading and expanding paid acquisition and conversion efforts, with a focus on the US market. This role demands deep expertise in social media ads, SEM, and programmatic advertising, as well as experience in affiliate tracking, BI, data analysis, and CRO. The Head of Performance Marketing will have full ownership of budget allocation, marketing strategy, and team leadership, and must be well-versed in digital marketing within regulated industries. Key responsibilities for the Head of Performance Marketing include developing and executing performance marketing strategies, managing and optimizing high-budget campaigns, and ensuring compliance with US-regulated market requirements. The ideal candidate will have a proven track record in managing large-scale advertising budgets, particularly in the US, and a strong understanding of US market segmentation, customer behavior, and licensing restrictions. They should be adept at using BI tools for performance tracking and optimization, and experienced in A/B testing for funnel and landing page optimization. The role also involves scaling and managing a team of marketing professionals, establishing partnerships with key operators and affiliates, and staying abreast of industry trends to innovate marketing strategies.

Travel Percent
Less than 10%

Functions

• Marketing