Are you a Head of Performance Marketing with a strong background in DTC, Subscription, or Ecommerce? Are you a Head of Performance Marketing looking to join a science-backed women's wellness brand on a mission to make a real impact? Are you a Head of Performance Marketing Director who has deep expertise in paid media across platforms like Meta, TikTok, Google, and Amazon? Are you a Head of Performance Marketing who thrives in a fast-paced environment and obsesses over what works and what's not If yes, please continue reading .
This Miami, FL-based growth-stage startup combines science-backed discovery with women's health, wellness, and a subscription-based model. Led by a seasoned executive team of industry experts, the company has seen consistent revenue growth year over year and has recently doubled its team size in the last 6 months. With a strong pipeline of consumer demand, owning and optimizing its marketing channels is more critical than ever as the company enters its next phase of growth.
Role & Responsibilities:
- Support the paid media team across platforms including Meta, TikTok, Google, Amazon, etc.
- Partner closely with the Chief Marketing Officer on monthly budget forecasting
- Play an integral role in daily tracking, reporting, and performance optimization
- Maintain and update live campaign trackers across all channels
- Monitor daily spend with a sharp focus on what's working, what's not, and why
- Collaborate with Lifecycle and Creative teams to maintain offer/promo calendars across paid platforms
- Launch and test new campaigns across channels, focusing on targeting, copy, assets, and offers
- Own and evolve testing frameworks across creative, copy, and landing pages
- Track channels spend and pacing against company budgets
- Monitor landing page performance and conversion metrics
- Report on top- and bottom-performing campaigns by channel, creative, audience, and product
- Execute and optimize all performance marketing and customer acquisition strategies
- Analyze campaign data to identify insights and drive performance
Skills / Experience Needed:
- 5+ years of hands-on performance marketing experience
- Proven success in paid media within direct-to-consumer (DTC), ecommerce, or subscription-based businesses
- Industry experience in lifestyle, health & wellness, supplements, or health tech is strongly preferred
- Deep expertise in launching and managing campaigns across major platforms: Meta, TikTok, Google, and Amazon
- Strong knowledge of Google Ads, Google Ads Editor, and Google Analytics
- Proficient with Meta Ads Manager and TikTok Ads Manager
- Skilled in analytics and reporting tools such as Looker, Triple Whale, and/or Lifetimely
- Prior experience managing monthly budgets
- Data-driven mindset with an eagerness to test, learn, and iterate quickly
- Collaborative, adaptable, and comfortable working in a fast-paced startup environment
- Bachelor's degree in Finance, Mathematics, Business, Marketing, or a related field
What is Being Offered?
- Opportunity to join as one of the first 20 employees and play a pivotal role in shaping the company's growth trajectory
- A mission-driven team passionate about creating meaningful impact in women's wellness
- Competitive base salary in the $150-$175K range
- Comprehensive medical, dental, and vision insurance
- Flexible work environment: in-office, hybrid, or fully remote
- Generous PTO policy
- Work-from-home stipend
- Bi-annual performance reviews and growth planning
- Additional startup perks and benefits
If you're a Head of Performance Marketing excited to join an innovative, subscription-based health and wellness brand in Miami, FL, please apply today.