Head of Marketing

Company Description
At Trek Health, we're on a mission to pull back the curtain on healthcare pricing. What started as a small team of data wonks and industry veterans has grown into a platform our customers call "the most accurate, value-driven transparency tool on the market." We're backed by $16 million from investors who believe deeply in our mission-Madrona Ventures, Lionheart Ventures, Altman Capital, Founder Collective, and founders/C-suite leaders from multiple unicorn startups. If you want to build something that truly moves the needle for hospitals, health systems, and the patients they serve, you belong here.
Role Description
Job Title: Head of Marketing Level: Mid-Senior to Senior Manage People: Yes (start with contractors; full-time hires as we scale)

•   Build Inbound Demand: Launch and scale an inbound engine so that prospective buyers come to us-reducing dependence on outbound outreach.
•   Own Brand, Messaging, and Product Marketing: Shape how enterprise health systems hear Trek Health's story, forging trust and positioning us as the authority in pricing transparency.
•   Lead Thought Leadership: Design events, partnerships, and content that put Trek Health at the center of industry conversations.
Key Responsibilities
1. Inbound Lead Generation
•  Architect and run a best-in-class inbound funnel-content, email, SEO, paid channels, webinars, ABM.
•  Continuously iterate based on pipeline metrics to drive scalable growth. 2. Content Strategy & Execution
•  Build a content calendar (whitepapers, blogs, reports, webinars) that educates and converts.
•  Craft narratives that position Trek Health as the go-to expert on payer transparency. 3. Multi-Channel Demand Gen
•  Plan and execute campaigns across digital, email, events, paid search, syndication, and partner channels.
•  Track and optimize performance-CPL, pipeline, ROI. 4. Messaging, Brand, and Product Marketing
•  Define and own our core messaging.
•  Ensure every asset-from web pages to sales decks-reflects our voice and resonates with enterprise buyers. 5. SEO & Website
•  Drive SEO improvements to own key terms (e.g., "price transparency," "payer transparency").
•  Oversee ongoing website evolution for clarity, conversion, and brand alignment. 6. Analytics & Systems
•  Implement tracking for lead attribution, funnel stages, and campaign ROI.
•  Report insights regularly and adjust tactics to hit growth targets.

30/60/90 Day Plan
30 Days
• Fully onboarded: product, ICP, competitive landscape
• Draft inbound strategy & content calendar 60 Days
• Launch first campaigns & content pieces
• Set up baseline funnel metrics 90 Days
• Show measurable lift in qualified inbound leads
• Host at least one thought-leadership event
• Make first marketing hire
Skills & Experience
Must-Haves
•  Built inbound marketing from scratch at an early-stage B2B SaaS company.
•  Proven demand gen track record driving pipeline growth.
•  Deep expertise in enterprise messaging & positioning. Superpower
•  You turn complex ideas into content that excites and converts prospects. Tradeoffs We Can Make
•  Deep product marketing chops can outweigh hands-on demand-gen if you can delegate tactical execution. Nice-to-Haves
•  Advanced SEO know-how with demonstrable ranking improvements.
•  Strong analytics skills-comfortable in data platforms.
•  Healthcare domain experience, especially payer-provider dynamics.
Ideal Attributes

•   High Urgency & Drive: You thrive under big goals and tight timelines.
•   Rapid Learner: You absorb new industry knowledge and product details at warp speed.
•   Output-Obsessed: You measure success by results, not hours logged.
•   Creative + Analytical: You balance bold ideas with data-backed decisions.
•   Integrity & Empathy: You lead with respect-for teammates, customers, and the mission.
Demonstrated Success

•  Launched an inbound engine generating 200-400 leads/year for a $25-50K ACV product.
•  Scaled demand-gen to help a startup grow from
•  Personal achievements that speak to grit and leadership (e.g., marathons, charity campaigns, entrepreneurial wins).
Why You'll Love This Role

•   Ownership: You'll build Trek Health's entire marketing function from the ground up.
•   Impact: Your work directly shapes a platform that makes healthcare fairer.
•   Team: Join a small, ambitious crew of operators, data scientists, and healthcare innovators.
Positives

•  Full creative freedom and direct CEO partnership.
•  Real-world impact on an underserved industry.
Challenges

•  Very early stage: you'll build processes, systems, and culture as you go.
•  Ambiguity is part of the job-adaptability is key.