If you're looking for an opportunity to join an exciting startup in the FinTech space to help drive growth this role is for you.
Our client, a well funded series B startup, has been disrupting the financial services space in some exciting ways. They are looking to continue, and increase momentum by adding a Head of Marketing who understands the strategy needed to drive startup growth.
Responsibilities
- Build, own, and scale a performance marketing engine-across channels like paid social, paid search, programmatic, and other digital platforms
- Develop, execute, and optimize growth playbooks to drive direct-to-consumer acquisition
- Collaborate cross-functionally to align marketing spend with business goals and revenue targets
- Explore and test offline acquisition strategies, including direct mail-a channel they're eager to develop
- Operate with autonomy: you'll strategize, execute, and analyze, not just delegate
- Work with large datasets and performance metrics to drive decisions and report on outcomes
Qualifications
- 7-10 years of experience in growth or performance marketing roles
- Proven track record of scaling marketing budgets in a high-growth startup environment
- Experience in direct-to-consumer industries - insurance, healthcare, digital-first consumer products, etc
- Deep expertise in digital acquisition channels; direct mail experience is a strong plus
- Comfortable being a "doer" first - execution > delegation
- Strong analytical acumen; familiarity with big data, attribution, and optimization frameworks
- Bonus: experience in fintech or working with regulated products
If you're interested in being considered for this opportunity feel free to apply and reach out to