Head of Marketing

We are seeking an experienced and ambitious Head of Marketing (Director/VP) to lead and scale our direct-to-consumer (DTC) growth strategy-and support brand and marketing initiatives across all channels, including B2B and wholesale.

This is a high-impact leadership role responsible for building and executing a performance-driven marketing function-with a bold target of significantly growing DTC revenue over the next 12-18 months. You'll lead a growing internal team, own key performance channels, and provide strategic marketing support for all sales channels.

This role is ideal for a strategic marketing leader who blends analytical rigor with creative energy and thrives in a fast-moving, entrepreneurial environment.

• Lead strategy and execution across all DTC marketing channels

• Own and optimize paid media (Meta, Google), email, SEO, and ecommerce performance

• Drive B2B marketing efforts to support distributor and wholesale growth

• Manage and develop a high-potential internal team (ads, content, creative)

• Build a culture of testing-prioritize experimentation, learning, and fast iteration

• Support sales teams with marketing assets, campaigns, and product launch collateral

• Collaborate with Sales, Creative, and Executive teams on campaigns and brand initiatives

• Define and report on key KPIs: revenue growth, ROAS, CAC, LTV, funnel performance

• 5-8+ years in growth or performance marketing, ideally in a DTC ecommerce or CPG environment

• Experience supporting both DTC and B2B marketing efforts

• Proven success scaling ecommerce revenue through multi-channel campaigns

• Deep hands-on experience with Meta Ads, Google Ads, Email, Shopify, and CRO

• Leadership experience managing teams, freelancers, or agencies

• Analytical mindset, balanced with strong creative judgment

• Curiosity, discipline, and a bias for testing and fast execution

• You'll lead a critical function in a company poised for major growth

• You'll work alongside a mission-driven team building something meaningful

• You'll have the autonomy and resources to test, innovate, and scale

• You'll help shape the future of a brand that blends creativity with global impact