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About Us
We're a fast-moving, ambitious tax and accounting start-up built to disrupt the way individuals and small businesses manage their taxes and finances. We specialize in tax resolution, traditional tax filing services, ongoing accounting, and full-spectrum bookkeeping. Our mission is to scale to $10M in annual revenue within 12 months , and we're seeking an exceptional marketing and sales leader to drive us there.
About the Role
We're looking for a hands-on, action-first Head of Growth who thrives in high-stakes, high-velocity environments. This isn't just a strategy or oversight role-you'll be in the trenches, building, optimizing, and scaling our marketing and sales engine from the ground up. You'll be fully responsible for generating leads (online and offline), driving qualified traffic, managing or building a sales team, and owning our full customer acquisition funnel. This is a rare opportunity to own growth at a company with aggressive goals, a proven market need, and founders ready to support rapid execution.
Key Responsibilities
• Lead generation: Launch and scale digital and offline campaigns to generate tax leads fast-across SEO, PPC, Facebook/Meta, YouTube, TikTok, LinkedIn, email marketing, and other performance channels.
• Broker relationships: Build and manage relationships with lead vendors and brokers to buy quality tax resolution and accounting leads at scale.
• Sales funnel optimization: Own the entire funnel from ad click to signed client, deploying and refining CRMs, automation tools, and tracking systems (HubSpot, Close, HighLevel, etc.).
• Team building: Hire, train, and manage a lean sales team (or vendors) to convert leads into clients efficiently.
• Reporting: Track KPIs and marketing ROI rigorously. Adjust campaigns daily to hit short- and long-term revenue targets.
You Might Be a Fit If You:
• Have scaled a service-based business from in revenue before (or close).
• Have deep hands-on experience with paid media buying and online customer acquisition.
• Thrive under aggressive targets and take full ownership of revenue KPIs.
• Are a doer -not just a delegator-with a bias toward action and iteration.
• Have a strong understanding of lead generation in regulated industries like tax, legal, or insurance.
• Can manage both the creative and analytical sides of growth.
30/60/90-Day Success Criteria
First 30 Days: Hit the Ground Running
• Assess all current marketing and sales activities (if any) and create a short-term and long-term plan.
• Launch at least two new paid campaigns (e.g., Facebook + Google).
• Establish relationships with 3+ lead brokers and test lead quality.
• Set up basic tracking and attribution to measure ROI (e.g., landing pages, call tracking, CRM setup).
• Set daily budget/test strategy for media buys with weekly reporting.
By Day 60: Gain Traction
• Generate 50k+ qualified leads per week across paid and broker channels.
• Hire at least one appointment setter or sales rep to handle lead volume.
• Establish a working sales script and conversion process .
• Show cost-per-lead and cost-per-client acquisition metrics trending in the right direction.
• Have first brokered leads closed into paying clients.
By Day 90: Scale Predictably
• Be generating $150K+/mo in revenue with a profitable CAC/LTV model.
• Have a multi-channel acquisition system in place: organic, paid, brokered, and referral.
• Manage a small but efficient growth team (1-2 reps, VAs, or contractors).
• Begin expanding into new channels or upsell campaigns with current client base.
• Deliver a strategic roadmap to reach $10M in revenue in 12 months.
Compensation & Benefits
• Competitive salary with aggressive performance-based bonuses
• Potential equity options for high performers
• Flexible work environment and full autonomy
• Direct access to founders and decision-makers
Ready to Build Something Big? This isn't a corporate job. If you're excited to own growth in a fast-paced, high-stakes environment and build a business that changes lives (and makes a lot of money doing it), we want to talk to you.
Date Posted: 21 May 2025
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