Head of Growth Marketing

Head of Growth Marketing

About the Company

Well-regarded functional wellness brand

Industry
Health, Wellness and Fitness

Type
Privately Held

About the Role

The Company is in search of a Head of Growth Marketing to spearhead the brand's expansion and customer engagement. The successful candidate will be responsible for leading the brand strategy, customer acquisition, and growth initiatives to enhance the company's customer experience and loyalty. This pivotal role demands an entrepreneurial leader who can thrive in a collaborative, fast-growth environment and is adept at shaping the future of an evolving brand. Key responsibilities include team leadership and management, sales and revenue growth, acquisition and retention marketing, brand identity and awareness, client engagement, and the development of standard operating procedures. Applicants for the Head of Growth Marketing position at the company should be prepared to lead a high-performing team of performance marketers, establish and manage cross-functional partnerships, and drive innovative sales strategies to meet revenue targets. The role also involves overseeing all paid media investments, building and monitoring KPI reporting, and developing strategic partnerships to increase brand awareness. The ideal candidate will have a strong background in CRM strategies, multi-channel behavioral programs, and a proven track record in growing high-value client bases and improving client lifetime value. Additionally, the Head of Growth Marketing will be the primary point of contact for clients, providing insights and recommendations, and will be responsible for ensuring that all marketing activities are in line with the company's standards and procedures.

Travel Percent
Less than 10%

Functions

• Marketing