Head of Digital Marketing

About Plutus Health Inc.

Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups,
and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.

Key Responsibilities

Digital Marketing Strategy & Execution
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives.
- Oversee SEO, SEM, PPC, email marketing, content marketing, and social media strategies to increase brand visibility and lead generation.
- Optimize website performance, user experience (UX), and conversion rates through data analysis and A/B testing.
- Monitor industry trends, emerging digital marketing technologies, and competitor strategies to stay ahead in the market.

2. Lead Generation & Demand Generation
- Develop data-driven inbound and outbound marketing campaigns to generate high-quality leads.
- Implement and optimize marketing automation workflows to nurture leads and enhance conversion rates.
- Leverage paid advertising (Google Ads, LinkedIn Ads, etc.) and retargeting campaigns to drive engagement.
- Collaborate with the sales team to align marketing efforts with revenue goals and ensure a seamless lead handoff.

3. Content Marketing & Brand Positioning
- Develop and oversee the content marketing strategy, including blogs, case studies, whitepapers, and thought leadership pieces.
- Ensure consistent brand messaging across all digital platforms, including the website, social media, and email campaigns.
- Manage social media presence, engagement strategies, and influencer partnerships to enhance brand credibility.

4.Analytics, Performance Tracking & Optimization
- Utilize Google Analytics, CRM platforms, and marketing dashboards to track campaign performance.
- Analyze key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and ROI.
- Continuously test and optimize digital marketing campaigns based on performance insights and customer behavior.
- Provide regular reports and insights to leadership on digital marketing effectiveness and opportunities for improvement.

5. Cross-Functional Collaboration & Leadership
- Work closely with sales, product, and customer success teams to align marketing strategies with business goals.
- Lead and mentor a team of digital marketers, content creators, and external agencies to execute campaigns effectively.
- Manage digital marketing budgets, ensuring optimal allocation of resources for maximum impact.

Required Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's preferred).
- 8+ years of experience in digital marketing, with a strong focus on lead generation, SEO, paid media, and marketing automation.
- Proven experience in the healthcare, SaaS, or technology industry is a plus.
- Expertise in Google Analytics, Google Ads, SEO tools (SEMrush, Ahrefs), CRM platforms (HubSpot, Salesforce), and marketing automation tools.
- Strong analytical skills with the ability to interpret data, measure performance, and optimize strategies accordingly.
- Excellent leadership, communication, and project management skills.
- Ability to thrive in a fast-paced, growth-oriented environment.

Why Join Plutus Health Inc.?

- Be part of a rapidly growing, innovative company shaping the future of healthcare revenue cycle management.
- Lead impactful digital marketing initiatives that drive business success.
- Work in a collaborative, dynamic environment with opportunities for career growth and professional development.