We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM.
Our client has doubled their sales in two years thanks to serious digital investment. They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience.
Key to their continues success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty.
The Role:
Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a "can do" attitude,
Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyalty
Own and manage personalisation and recognition through all customer communications channels
Collaborate with internal departments to create a best-in-class experience for customers
Work closely with the data and analytics teams to inform CRM decision making
Take ownership of testing and reporting on KPIs
Keep a keen eye on the latest MarTech and industry news to ensure the brand are at the forefront of CRM innovation
Drive forward the approach to data capture to provide actionable CRM insight
The Person
Highly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc)
Proven experience leading and growing a high performing CRM team within an ecommerce environment
Able to liaise and influence key senior stakeholders
A commercial and data driven marketer who is able to think creatively
For much more information please apply immediately