Weave Talent Partners is teaming up with a fast-growing technology company is seeking a Growth Specialist to optimize digital marketing efforts and drive high-quality inbound leads that support pipeline and revenue growth. This role reports directly to the VP of Marketing and works cross-functionally with teams in RevOps, Sales, Creative, Product, and leadership.
Inbound Marketing Specialist
We're looking for a data-driven, creative marketer who thrives in dynamic, fast-moving environments. This role is perfect for someone eager to take full ownership of inbound marketing initiatives-from strategy through execution-across paid media, SEO, PR, and website optimization. This position is based in Bellevue, WA and requires in-office presence four days a week (Monday through Thursday).
Primary Responsibilities
Lead Generation & Campaign Execution
- Design and manage both paid and organic campaigns across platforms such as LinkedIn, Google, PPC, Display, and Search and other digital channels, in collaboration with external agencies and contractors.
- Oversee the inbound marketing budget, optimizing allocation based on campaign performance and ROI.
Website Performance & Conversion
- Take ownership of the company website and key landing pages, optimizing them to drive lead capture and form submissions.
- Implement A/B testing and UX improvements to enhance conversion rates.
Data & Performance Analysis
- Track and analyze performance metrics such as traffic sources, conversion rates, inbound leads, lead quality, and pipeline contribution.
- Use platforms including GA4, HubSpot, and LinkedIn Ads Manager to gather insights and refine strategies.
- Deliver monthly performance updates and strategic insights to senior marketing and company leadership.
Collaboration Across Teams
- Partner with Revenue Operations to ensure accurate tracking of leads and pipeline metrics.
- Coordinate closely with Sales and Customer Success to align on lead management and follow-up processes.
- Work with Product and Creative teams to shape messaging, offers, and campaign assets.
What You'll Bring
Essential Qualifications
- 1-3 years of experience in inbound or growth marketing within a B2B SaaS environment (experience in retail media is a bonus).
- Proficiency with GA4, HubSpot, and LinkedIn Ads Manager, Google Ads, etc. with a strong ability to interpret data and drive actionable insights.
- Proven ability to meet or exceed lead generation and pipeline goals in a fast-paced, high-growth setting.
- Experience managing marketing spend and coordinating external partners.
- Hands-on experience optimizing websites for lead generation; familiarity with Webflow is a plus.
- A proactive, problem-solving mindset with a strong sense of accountability and creativity.
Preferred Experience
- Exposure to SEO tools and AI-powered content optimization platforms.
- Background working with PR firms or influencer partnerships.