Growth Marketing Manager - Adora
Location: On-site in Seattle
About Adora: Adora is a rapidly growing Seattle & NYC SaaS company revolutionizing a trillion-dollar industry through our innovative AI-powered platform. As we prepare to emerge from stealth mode, we're building our marketing team to accelerate pipeline growth and drive revenue.
Role Overview: We're seeking a results-driven Growth Marketing Manager to drive customer acquisition, engagement, and retention strategies. In this critical role, you'll develop and execute data-driven initiatives across the full funnel that build brand awareness, generate qualified leads, optimize conversion rates, and maximize customer lifetime value. This position offers significant growth opportunity and hands-on experience across multiple marketing channels in a fast-paced startup environment.
Key Responsibilities:
- Design and implement full-funnel growth strategies that drive acquisition, activation, retention, revenue, and referral metrics
- Build and optimize digital marketing programs across paid search, social, email, and content syndication
- Develop and execute A/B tests and experiments to continuously improve conversion rates at all stages of the customer journey
- Analyze user behavior data to identify growth opportunities and optimize the customer experience
- Collaborate with product teams to implement product-led growth initiatives and improve user onboarding
- Create and implement lead nurturing workflows and retention campaigns to maximize customer lifetime value
- Develop compelling content and assets that drive awareness, conversion, and retention
- Manage marketing automation platform and CRM integration to ensure proper tracking and attribution throughout the customer journey
- Analyze performance metrics across the entire funnel and optimize programs to improve ROI
- Support event marketing strategy, including webinars, virtual events, and industry conferences
- Monitor growth KPIs and prepare reports on program effectiveness across all funnel stages
- Stay current on growth marketing best practices and recommend innovative approaches
- Collaborate with sales and customer success teams to align growth activities with business goals
Qualifications:
- 4+ years of B2B marketing experience with focus on growth marketing, user acquisition, and retention strategies
- Experience executing and optimizing marketing campaigns across the full customer journey
- Familiarity with marketing automation platforms (HubSpot, Marketo, etc.) and CRM systems
- Understanding of conversion rate optimization and user behavior analytics
- Experience with A/B testing methodologies and experimentation frameworks
- Data-driven approach with ability to analyze metrics across the entire customer journey
- Knowledge of SEO/SEM, email marketing, content marketing, and retention marketing principles
- Strong project management and organizational skills
- Excellent written and verbal communication abilities
- Collaborative mindset and ability to work cross-functionally
- B2B SaaS experience preferred but not required
- Bachelor's degree in Marketing, Business, Communications or equivalent experience
- Located in Seattle or willing to relocate
We're looking for someone who is:
- Results-oriented with a focus on measurable growth impact
- Analytical and comfortable working with data to drive decision-making
- Adaptable and comfortable in a changing startup environment
- Creative problem-solver who can work with limited resources
- Self-starter who takes initiative and can work independently
- Eager to learn and experiment with new growth strategies
What We Offer:
- Competitive salary based on experience
- Equity in a high-growth startup
- Comprehensive benefits package including medical, dental, and vision
- Flexible work arrangements
- Opportunity for rapid professional growth and increased responsibility
- Collaborative work environment in a well-funded startup
- Work with cutting-edge technology including Generative AI