ABOUT REDWOOD CREDIT UNION (RCU): At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union? • 37th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of "America's Best Credit Unions 2024"
• Recognized by Forbes as one of "America's Best Small Employers 2023"
• Voted Best Places to Work in the North Bay 19 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.
Join us and discover why you'll love working at Redwood Credit Union. Redwood Credit Union is looking for a Growth Marketing Manager, who will Lead the strategic marketing initiatives to drive membership growth and engagement by leveraging innovative marketing approaches, data-driven insights, and cutting-edge marketing capabilities. Provide leadership, guidance, and operational oversight for the marketing team, with a focus on enhancing Member experiences and fostering long-term relationships to achieve sustainable Member growth.
Essential Functions • Strategy Development: Design and execute comprehensive growth marketing strategies aimed at acquiring new Members, improving retention, and deepening engagement.
• Campaign Management: Oversee acquisition marketing initiatives, including paid digital, SEO, SEM, website, direct marketing & email tactics, ensuring delivery of integrated marketing activities.
• Engagement Marketing: Develop initiatives to enhance member engagement, focusing on personalization, loyalty + retention programs, and value-driven communications.
• Search Engine Marketing (SEM): Drive new ideas and processes to improve performance of SEM campaigns including promotion planning, execution, reporting and analysis.
• Progress RCU's performance marketing capabilities including marketing measurement, attribution and impact on ROI, working closely with Marketing Analytics and IT teams.
• Data-Driven Insights: Utilize analytics tools and Member insights to inform marketing decisions, track campaign performance, and optimize strategies.
• MarTech Enablement: Lead the implementation and optimization of marketing technologies and platforms to support campaign automation, reporting, and scalability.
• Team Leadership: Guide and mentor, a high-performing team, fostering collaboration and encouraging innovative thinking.
• Collaboration: Partner with internal stakeholders to ensure campaigns are aligned with business priorities and Member needs.
• Act as primary liaison to the Digital Experience team for marketing-related digital efforts including monthly meetings to keep both departments appraised of future developments.
• Budget Management: Plan, monitor, and optimize the growth marketing budget to ensure the effective allocation of resources.
• Compliance and Brand Standards: Ensure all marketing initiatives adhere to compliance regulations and align with Redwood Credit Union's brand identity.
Other Functions
• Take an active role in RCU sponsored community events and contribute to local area non-profits and community groups.
• Participate in a variety of forums including strategic and project committees, Credit Union meetings and other community and industry forums.
Minimum Qualifications: Knowledge, Skills and Abilities - Strategic thinker with a member-first mindset.
- Results-driven and innovative.
- Skilled in balancing creative branding with data-driven approaches.
- Adaptable to evolving industry trends and technologies.
- Proficiency in leveraging marketing technologies, including CRM platforms e.g.: Salesforce, analytics tools, and campaign automation software.
- Strong marketing analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Exceptional communication and interpersonal skills to foster collaboration across teams.
- Proven track record in managing marketing budgets and delivering measurable ROI.
Physical Requirements - Ability to stand, bend, stoop, sit, walk, twist, and turn.
- Ability to lift up to 15 pounds occasionally.
- Ability to use a computer keyboard and calculator.
- Work environment is indoors; majority of the time is spent sitting at a desk.
The ideal candidate has a combination of education and experience equivalent to a bachelor's degree in marketing, business administration or related field, and a minimum of eight years' experience in growth marketing, Member acquisition, or customer engagement roles, preferably in the financial services sector.
Compensation: Base starting range: $149,385 to $196,817 annually commensurate with experience. Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including: • Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement- Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off.
RCU Discounts and Perks: • RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes.
Internal Team Members
If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer