Company: Legal Soft
Location: 21777 Ventura Blvd Suite 263 Woodland Hills, CA 91364, USA
Pay Range: $30-$35/hour (30 hrs a week)
Employment Type: Contract
We're looking for a strategic Growth Marketing Manager with legal industry experience to lead targeted outreach, drive lead generation, and build relationships with law firm decision-makers. This role oversees a marketing team, manages vendor partnerships, and optimizes performance across channels.
Key Responsibilities:
- Service & Product Management: Monitor current service performance, plan new services, and manage launches.
- Website & SEO: Oversee updates, implement SEO strategies, manage blog content, and grow web traffic.
- Landing Pages: Maintain and create pages, track visitor data, and optimize conversions.
- Campaigns: Manage multi-channel campaigns (Meta, Google, YouTube, LinkedIn, email, SMS, direct mail), track ROI, and oversee review collection.
- Partnerships & PR: Develop co-marketing initiatives, manage alliances, and handle PR (webinars, podcasts, press releases).
- Marketing Materials: Create and maintain brochures, mailers, banners, and digital assets.
- Sales Support: Support sales with updated decks, training materials, and referral program management.
- Data & Feedback: Build contact lists, conduct monthly sales feedback sessions, and integrate insights.
- Financial Tracking: Monitor sales and ROI by source; manage a $100K monthly budget.
- Vendor Management: Lead vendor calls, manage assets, track performance, and ensure cost-effective ROI.
Qualifications:
- Bachelor's in Marketing, Communications, or related field
- 2+ years managing a marketing team
- Experience in legal or healthcare marketing
- Proficient in CRM, marketing automation, and digital ad platforms (Google, Meta, LinkedIn, YouTube, Bing)
- Proven collaboration with sales teams
- Strong analytical and communication skills
- Skilled in content creation and campaign optimization