Growth Marketing Lead (NYC ONLY)

New York, New York

Kinetic Apps
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TO APPLY:

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What You'll Do

You'll be hands-on running ad accounts, launching creative, and scaling apps from 0 to 1-fast. This isn't a strategy-only role. You'll own the actual performance, and your work will directly drive installs, revenue, and growth.

  • Run paid acquisition for multiple apps across Meta, TikTok, ASA, Google, and more
  • Build a repeatable, scalable growth playbook from the ground up
  • Lead creative strategy: brief creators, source UGC, make static ads yourself if needed
  • Rapidly test, learn, and iterate to improve CAC, LTV, and retention
  • Collaborate with product to improve onboarding, paywalls, and conversion flows
  • Stay on top of channel changes, trends, and what's working in mobile growth
  • Learn how we generate 100M+ organic views/month and eventually run that engine too


Who You Are

You're a scrappy, technical growth marketer who's scaled apps before and loves the process of testing and iterating toward results.

  • You've run ad accounts yourself for real apps that scaled
  • You're obsessed with creative-how to source, test, and scale winners
  • You're hungry and fast, with a bias toward shipping and learning
  • You've worked in startups, app studios, or performance-driven teams
  • Bonus: You've dabbled in ASO, built static ads in Figma, or directed UGC creators

Why Join Kinetic?
  • Own growth for a portfolio of high-potential consumer apps
  • Work directly with a founder who's built multiple $100M+ businesses
  • Join a small team that executes fast and skips the corporate nonsense
  • Scale multiple apps-not just one-and get credit for the impact you drive
  • First app is in top in Health & Fitness
  • Competitive salary + meaningful equity
  • Based in NYC and backed by top VCs

Date Posted: 01 June 2025
Job Expired - Click here to search for similar jobs