Group Sales Manager

La Bahia Hotel & spa

GROUP SALES manager

JOB TITLE: Group Sales Manager

DEPARTMENT: Sales & Marketing

REPORTS TO: Director of Sales & Marketing

FLSA STATUS: Exempt

Salary Range: $70K-$80K

EFFECTIVE DATE: 04/16/2025

About Us:

Set against the stunning backdrop of Santa Cruz's pristine coastline, La Bahia Resort & Spa is poised to become a premier destination for luxury hospitality and events. Our mission is to provide guests with unparalleled service, exquisite accommodations, and unforgettable experiences.

We are seeking a proactive and innovative Group Sales Manager to lead our group sales activities, ensuring a seamless experience at La Bahia Hotel & Spa.

Position Summary:

The Group Sales Manager will be responsible for soliciting and selling meetings, incentives, conferences and exhibitions while maximizing revenue opportunities across room blocks, event spaces, food & beverage and all hotel ancillary spend opportunities. This individual will work closely with the Director of Sales & Marketing to develop and execute strategic sales initiatives and partnerships to position La Bahia Hotel & Spa as the Monterey Bay destination for meetings and events.

RESPONSIBILITIES AND JOB DUTIES:

• Responsible for achieving quarterly/annual group sales revenue goals
• Accountable for proactively soliciting potential new accounts and lead opportunities by utilizing Knowland, Cvent, Amadeus, Opera and general market prospecting
• Develop and implement sales activities within market segment to achieve budgeted goal
• Win the site visit
• Maintain existing accounts and develop additional opportunities within existing accounts
• Follow-up on assigned sales leads in a timely manner
• Daily business review: presentation, participation and collaboration with team
• Possess key knowledge of the overall market, competitor's strengths and weaknesses, economic trends, supply and demand
• Maintain good relations with counterparts at competing hotels
• Build and maintain rapport with customers throughout the sales process, effectively present hotel benefits and features based on customer needs
• Proficient in Amadeus and able to manage sales funnel
• Identify feeder markets for all segments of the business with integrated action plans.
• Persuasive communication and presentation skills
• Tarvel and trade show attendance is a requirement including pre & post trip reporting
• Anticipate and respond to all customer needs within a timely manner
• Live the brand and be an ambassador of the brand internally and externally

• Interpersonal Communication Skills - Easily makes connections and builds relationships; maintains poise and an engaging, empathetic communication style based on natural warmth and enthusiasm; possesses a sincere appreciation for people and how they are each uniquely motivated; skilled in successful influence and persuasion of others by understanding how their individual needs and motivations link to hotels success.
• Leadership - Motivates and inspires team, self-confident and extroverted, effectively engages and positively impacts others, team builder and organization developer, Enlists team's support by using "selling" rather "telling".
• Results-oriented - Strong sense of urgency to goal achievement; responsibility for the achievement of results is shared and effectively delegated when necessary; understands and quickly reacts to adapt self and others to changing environment.
• Professionalism - Approaches others in an authoritative but tactful manner; reacts well under pressure; able to work in a hectic environment at a faster-than-average pace with ease; accepts responsibility for own actions

Skills, Experience & Educational Requirements

• 2-3years Group Sales experience
• Dynamic and entrepreneurial - be able to lead team to success by leading by example.
• Undergraduate degree Preferred
• Strong business acumen, ability to understand and apply yield and revenue techniques
• Strong leadership skills; a natural motivator
• Strong management reporting skills
• Strong Communication Skills (written, verbal and formal presentation style)
• Speaks English Fluently.

This is a unique opportunity to join La Bahia Resort & Spa's opening team and play a key role in establishing it as the premier wedding and event destination in Santa Cruz. If you have a passion for luxury hospitality, wedding sales, and creating unforgettable experiences, we invite you to apply.

DISCLOSURE TO JOB APPLICANTS PURSUANT TO THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

As part of your job application and the Company's evaluation of your candidacy, the Company collects, receives, maintains, and uses the following types of Personal Information about you for the business purposes identified for each category:

CATEGORY

EXAMPLES

BUSINESS PURPOSE

Personal Identifiers

Name, alias, postal or mailing address, email address, telephone number, social security number, driver's license or state identification card number, passport number

1. To comply with state and federal law and regulations requiring; employers to maintain certain records;

2. To evaluate your job application and candidacy for employment;

3. To obtain and verify background check and references; and

4. To communicate with you regarding your candidacy for employment.

Pre-Hire Information

Job application, resume, background check results, job interview notes, and candidate evaluation records

Same as above

Employment History

Information regarding prior job experience, positions held, names of prior supervisors, reference information, skills and when permitted by applicable law your salary history or expectations

Same as above

Education Information

Information from resumes regarding educational history; transcripts or records of degrees, vocational certifications, licenses obtained

Same as above

If you become employed by the Company, the Company will notify you of additional categories of Personal Information that it collects, receives, and maintains for business purposes.

Other details

• Pay Type Salary
• Min Hiring Rate $70,000.00
• Max Hiring Rate $80,000.00

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