Company Description Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength. Explore life at Fortune Brands here
Job Description The Group Segment Marketing Manager is responsible for the development, implementation and execution of segment-specific marketing strategies across all channels to achieve the P&L objectives of Strategic Business Units (SBU's). They will be skilled at building alignment and engagement when leading cross-functional teams including Channel, Category Management, RGM, Sales, Consumer Marketing Insights (CMI) and Global Integrated Marketing (GIM).
The Group Segment Marketing Manager will lead in creation and execution of segment strategies across channels. They will be skilled in analytics and the leadership of others in their interpretation.
This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) to foster better collaboration, connection, and innovation.
Responsibilities - Partner with the VP Channel Marketing and Retail, Wholesale and Ecommerce Channel Teams to develop segment strategy across all channels
- Lead the creation of a comprehensive ongoing segment plan that monitors sales, margin and volume across channels. Create strategies to ensure conversion and loyalty with key influencers. Develop and improve action plans to address unexpected challenges over a 3 year horizon.
- Collaborate with Category Management teams to identify and implement growth initiatives within our current product portfolio as well as expansion areas.
- Understand SBU P&L objectives to make sound go-to-market recommendations in order to drive top and bottom lines.
- Operate as the Segment Lead across all channels and collaborate with Sales, Category Management, RGM, CMI, and GIM in the areas of:
- Growth initiatives
- Program development and implementation
- Research including competitive insights and recommendations
- Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and Category Management partners.
- Provide input to brand and merchandising messaging and ensure they align with the overall channel strategy and drive the best possible customer experience within specific accounts.
- Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.
Qualifications - Bachelor's degree in Marketing, Business or a related field is required. MBA is preferred.
- Minimum of 8 years of Sales and/or Marketing experience is required. Channel Leadership experience is preferred. Experience within the Consumer/Durable Goods industry is preferred.
- Demonstrated ability to lead through influence, collaboration, engagement and building trust.
- Demonstrated solid analytical skills and problem-solving ability with basic financial acumen.
- Demonstrated ability to communicate effectively with all levels of the business.
- Proficiency with Microsoft Office Suite.
- Ability to travel up to 20%-30% of the time.
Additional Information Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $120,000 USD - $192,500 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.
At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates' feeling of belonging at work.
Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity: FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at >.