We are seeking a talented and creative Graphic Designer cum Web Designer with expertise in producing marketing videos to join our team at Wire2Air, a leading provider of business texting SaaS solutions. In this role, you will be responsible for crafting visually appealing designs that enhance the user experience of our platform and drive engagement through marketing video content. Your work will play a crucial role in promoting our SaaS platform and effectively communicating our brand to a broad audience.
Responsibilities
Graphic Design for SaaS Platform:
- Design user interfaces (UI) and user experiences (UX) for web and mobile applications, ensuring a seamless, intuitive experience for customers of our business texting platform.
- Create compelling visuals for marketing campaigns, including email templates, banner ads, landing pages,blogs and social media assets that align with our SaaS brand identity.
- Design promotional materials, infographics, and case studies that effectively communicate the value and benefits of our platform.
Web Design:
- Develop and optimize website layouts, landing pages, and product pages, ensuring that they are visually engaging and user-friendly.
- Work closely with the development team to implement responsive web design, ensuring our website performs well on all devices (desktop, mobile, tablet).
- Collaborate with product and marketing teams to ensure the website's design aligns with ongoing campaigns and product launches.
Marketing Video Production:
- Create high-quality, engaging marketing videos that showcase the features and benefits of our SaaS platform, including tutorials, feature highlights, and customer success stories.
- Produce and edit promotional videos for social media, YouTube, website content, and other digital marketing channels, ensuring they effectively drive user engagement and conversions.
- Integrate motion graphics, animations, and text overlays in videos to enhance storytelling and convey key product messaging.
Qualifications
Education & Experience:- Bachelor's degree in Graphic Design, Web Design, Multimedia Design, Marketing, or a related field (or equivalent work experience).
- 3-6 years of experience in graphic design, web design, and video production, ideally with a focus on SaaS platforms or tech-related industries.
- Proven experience as a Graphic Designer, Web Designer, or similar role, with a strong portfolio showcasing SaaS design projects, UI/UX work, and marketing videos.
- Expertise in design tools such as Adobe Photoshop, Illustrator, InDesign, Figma, and Sketch.
- Proficiency in video editing software such as Adobe Premiere Pro, After Effects, or other video editing tools.
- Solid understanding of HTML, CSS, and a basic understanding of JavaScript for web design.
- Experience with WordPress, Shopify, or other CMS platforms is a plus.
- Strong understanding of responsive web design principles and optimization for mobile devices.
- Ability to create and execute on-brand marketing materials, from concept to final output.
- Knowledge of SEO best practices and how design impacts search rankings and user engagement.