Salary: $63,000
General Description and Classification Standards
This position manages key functions essential to the programs and initiatives of the Mayor's Office of Cultural Affairs (OCA) and is crucial to the financial viability of the office. The OCA currently manages the ability to generate revenue and sponsorship funds for specific cultural programs, such as the Atlanta Jazz Festival, ELEVATE public art festival and other programs and events produced by the OCA. This position is primarily responsible for managing the sponsorship development (includes utilizing appropriate grant funding resources and the promotion of the OCA's programming).
Supervision Received
Works under general supervision, reporting to the Executive Director.
Core responsibilities include the management and promotion of sponsorship opportunities and managing any personnel (contract or employee) that will work on the promotional and sponsorship efforts of the office. This position requires working knowledge of basic modes of non-profit fundraising, marketing, promotion and advertising.
Essential Duties
These are typical responsibilities for this position and should not be construed as exclusive or all- inclusive. May perform other duties as assigned.
The employee in this position will be responsible for working with OCA management and other City
officials to promote OCA's programs and services, under the direction of the OCA Executive Director. Responsibilities will include the execution of promotions aimed at generating additional revenue for specific OCA programs. These task are inclusive of but not limited to: promoting the Atlanta Jazz Festival, promoting the ELEVATE Atlanta festival, promoting OCA's various services geared to Atlanta's art community, managing publication the OCA's monthly e-newsletter and all email marketing and
developing social media initiatives/promotions in conjunction with the City of Atlanta's social media policies and guidelines.
This position is responsible for establishing and maintaining relationships with OCA's sponsors and partners and for maintaining reports on all initiatives/campaigns/programs created to promote the OCA and its programs and services. Reports should detail the program's effectiveness, logistics, exposure, and cost. In addition, a monthly report should be submitted to the Executive Director reviewing work and all pending action items.
This position is responsible for managing the OCA's contacts for all sponsorship efforts, marketing and advertising. This is inclusive of but not limited to: working directly with appointed vendor representatives, coordinating meetings between OCA and vendor(s), managing and executing billing repayment functions for said contracts.
This position will also be responsible for the preparation of procurement documentation for all OCA advertisement placement initiatives. This task is inclusive of but not limited to: negotiation and acquisition of estimates/pricing for ad placements, preparation of justification documentation, entry of request to OCA procurement system, management of procurement process for requested initiatives.
Employee in this position may also oversee development and management of advertisement
placement/insertion for OCA's efforts in the areas of print, online/web, radio and television advertising.
May train and supervise assigned planning, technical or professional staff.