Global Digital Marketing Lead

Summary:

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Required Skills:

Global Digital Marketing Lead Responsibilities:

1. Develop best-in-class digital strategy to unlock and elevate the company's ability to reach and engage with its business audiences across its digital touchpoints.
2. Identify, define, manage and evaluate complex initiatives that have broad impact.
3. Work with other teams to define functional scope and ensure goals are aligned.
4. Set a compelling vision for the function which is in line with the company strategy.
5. Make strategic recommendations to inform strategy, go-to-market planning and execution of business marketing campaigns, programs and initiatives.
6. Work with both regional and central teams to ensure digital strategies remain relevant and effective.
7. Leverage vast prior experience advising and directing management team to drive both strategy and execution, applying analytical and creative insights to produce and direct effective digital marketing.
8. Provide recommendations on holistic marketing strategy and activation plans involving owned, earned and paid digital channels.
9. Lead measurement strategy to prove the value and return of digital marketing plans and tactics.

Minimum Qualifications:

Minimum Qualifications:

1. Requires a Master's degree in Digital Marketing, Business Administration, Consulting, Communications, Information Systems, Information Technology, or related field and five years of work experience in job offered or in a business analyst or media management/strategy-related occupation.
2. Requires five years of experience in the following:
3. 1. Driving digital marketing strategy for initiatives across digital channels including social, web and email
4. 1. Analyzing audiences, insights, needs and determining how to best reach and engage target audiences through digital distribution with effective messages
5. 1. Collaborating with various regional and global cross-functional teams to better integrate digital go-to-market activities for priority programs and initiatives
6. 1. Building, improving and scaling digital channels through clear strategic direction, defined audience segmentation, content strategy and efficient operations
7. 1. Establishing KPI frameworks to track and measure success across different channels including metric definitions, regular reporting and share-outs of key learnings and recommendations
8. 1. Managing multiple concurrent projects
9. 1. Digital advertising platforms
10. 1. Leveraging and managing product suite, industry, and competitive landscape
11. 1. Communicating with technical, business, and external stakeholders or partners
12. 1. Influencing behavior at a variety of levels in the organization, including cross-functional managers and teams to drive results and
13. 1. Contributing insight and recommendations at both strategic and operational levels.

Public Compensation:

$266,567/year to $279,620/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at .