Global B2B Lifecycle Marketing Manager

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It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has evolved into a dynamic ecosystem offering unique financial products, including Afterpay/Clearpay, to provide better ways to send, spend, invest, borrow, and save for our 50+ million monthly active customers. Our goal is to redefine the world's relationship with money, making it more relatable, instantly available, and universally accessible.

Today, Cash App employs thousands of people globally across office and remote locations, fostering a culture of innovation, collaboration, and impact. Many roles can be performed remotely from our operational countries. We aim to ensure our employees are creative, productive, and happy, regardless of location.

The Role

Cash App's Commerce ecosystem enables customers and sellers with flexible omnichannel payment options, including Afterpay, Cash App Pay, Cash Card, Offers, and Advertising. Our mission is to provide Americans with accessible payment solutions beyond traditional banking and credit systems.

The Global B2B Growth Marketing team drives acquisition, retention, and growth of our merchant network across our Commerce products and regions (Afterpay in Australia/New Zealand, Cash App Afterpay in the US, and Clearpay in the UK).

As the Global B2B Lifecycle Marketing Manager, you will develop and optimize multi-channel programs across the merchant journey. Using strategic automation and personalization, you'll accelerate prospect acquisition, increase merchant engagement, and maximize retention. You will work cross-functionally with Sales, Account Management, Data Science, Marketing Ops, Creative, and regional B2B stakeholders to deliver data-driven campaigns that scale our impact and drive revenue growth.

You Will

• Develop and implement lifecycle marketing strategies to boost engagement and revenue across the prospect and merchant journey.
• Manage end-to-end lifecycle campaigns, including segmentation, targeting, scheduling, deployment, and optimization across multiple channels.
• Create content and messaging tailored to merchant segments and lifecycle stages, from acquisition through retention.
• Collaborate with sales, marketing, product, and account management teams to define segment strategies, lifecycle goals, and orchestrate integrated campaigns with clear feedback and reporting.
• Stay updated on lifecycle marketing trends, best practices, and emerging technologies to enhance program effectiveness.
• Leverage marketing automation, CRM, and analytics platforms to track and analyze campaign performance, and optimize accordingly.
• Partner with MarTech & Ops teams to develop automation workflows and journey orchestration.
• Work with Data Science to standardize dashboards and reporting frameworks for merchant progression.
• Provide actionable insights on lifecycle program performance, including conversion and engagement metrics.
• Apply data-driven experimentation to improve merchant acquisition, engagement, and retention continuously.

Impact You'll Make

• Strategic Impact: Drive revenue growth through multi-channel lifecycle programs focusing on acquisition, engagement, and retention.
• Operational Excellence: Orchestrate automation and experimentation across channels to optimize merchant conversion and revenue.
• Technical Leadership: Collaborate with Marketing Operations to design automation workflows and analytics frameworks; champion continuous optimization through A/B testing.

You Have

• 8+ years of B2B lifecycle/growth marketing experience with successful multi-channel campaign management.
• Deep expertise in marketing automation platforms (Marketo, Salesforce, SMS).
• Experience leading global initiatives in a Matrix organization.
• Excellent communication skills to influence cross-functional teams and regional partners.
• Strong project management and campaign planning skills.
• Self-motivated, able to thrive in fast-paced, complex environments.
• Innovation-driven mindset with a focus on experimentation and industry best practices.

We are committed to building an inclusive economy and a workplace that reflects our values. Block is an equal opportunity employer and evaluates all applicants without regard to legally protected characteristics. We consider qualified applicants with arrest or conviction records in accordance with applicable laws.

We also provide reasonable accommodations during the recruitment process. Please share any needs with your recruiter, who will handle these requests confidentially.

Learn more about our efforts to foster a fair and inclusive workplace on our I+D page