Fundraising Specialist

Title: Development Specialist

Position Summary: The Development Specialist will report to the Director of Development and play a key role in supporting the fundraising and donor engagement efforts of AFA by managing, analyzing, and providing actionable insights from direct mail, e-blasts and email/social campaigns. This position will work closely with the Development, Finance and Marketing teams to optimize direct mail fundraising campaigns, improve donor segmentation, and enhance communication strategies. The ideal candidate will be able to transform direct mail data into valuable insights that drive decision-making and increase donor engagement.

Responsibilities Include:
Collaborate with the Director, Development to develop, design, write and implement direct mail solicitations to increase donor and prospect engagement.

Assist with segmenting donor lists based on giving history, demographics, and other behavioral data to optimize outreach efforts.

Manage specific initiatives, budget and ROIs that targets key audiences planned throughout the year.

Produce regular performance reports from the donor database, that evaluate fundraising success, track campaign performance, and assess key metrics like donor retention, conversion rates, and lifetime value.

Generate and maintain queries and reports to support various fundraising efforts, including donor acquisition, retention, and stewardship campaigns.

Utilize data analysis techniques to predict future donor behavior and identify high-potential donors for major giving or planned giving programs.

Proactively track market trends and identify new tools and techniques to enhance reporting capabilities.

Qualifications:

• Minimum of 3 years of experience in Direct Mail data management, analysis, and reporting, preferably in a fundraising or non-profit environment.

• Proficiency in Microsoft Office Suite, especially Excel (pivot tables, advanced functions), and experience with donor management systems (e.g., Arreva, Salesforce, Raiser's Edge, DonorPerfect, etc.).

• Strong analytical skills with the ability to extract insights from data and translate them into actionable recommendations.

• Good business acumen with a philanthropic approach

• Detail-oriented with exceptional organizational skills, and the ability to manage multiple projects and meet deadlines.

• Ability to maintain confidentiality and handle sensitive donor information in a trustworthy manner.

• A passion for the mission of the organization and a commitment to using data to drive meaningful impact.

• Understanding of the unique challenges and opportunities within the non-profit sector, particularly related to donor engagement and retention.