CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,000 locations globally.
Our teas have a rich cultural heritage stretching across several thousand years. We are one of the earliest regional teahouse chains positioned as the purveyor of modern tea culture. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.
Through our stores across Malaysia, China, Singapore, and Thailand, we serve a staggering 100 million cups of tea monthly. CHAGEE is excited to expand to the US market, and this is your chance to be part of an exhilarating journey as we deliver the taste of authentic tea culture to America.
What you'll do:
Social Media Strategy & Execution- Brainstorm, propose, and execute creative content ideas that align with CHAGEE's brand voice, mission, and marketing objectives.
- Assist in planning and managing the Instagram and TikTok content calendar, ensuring a consistent posting schedule with relevant, timely, and engaging content.
- Research industry trends, competitor activities, and emerging social media trends to ensure CHAGEE stays ahead of the curve.
- Identify and test new social media features and content formats to enhance engagement and reach.
Content Creation & Production- Develop original and visually engaging content for Instagram and TikTok, including posts, stories, reels, and carousels, in collaboration with in-house designers and external agencies.
- Utilize photography, video editing, and design tools (e.g., Canva, Adobe Spark, CapCut, Premiere Pro) to create high-quality social content.
- Coordinate product photography and video shoots, ensuring consistent brand representation across all digital assets.
- Lead storyboarding and oversee content production, working closely with agencies, photographers, and videographers to bring brand campaigns to life.
Engagement & Community Management- Monitor social media channels (Instagram, TikTok, and others) to engage with followers, respond to DMs, and moderate comments.
- Foster strong relationships with CHAGEE's online community by initiating conversations and responding to customer queries in a timely and brand-appropriate manner.
- Collaborate with Key Opinion Leaders (KOLs) and influencers to amplify brand messaging and expand audience reach.
- Identify and engage with user-generated content (UGC) to strengthen brand advocacy and authenticity.
Analytics & Reporting- Track key social media performance metrics, including engagement rates, follower growth, reach, and conversions.
- Support the creation of weekly, monthly, and post-campaign social media reports, providing insights and recommendations to optimize content and engagement strategies.
- Use data-driven insights to refine social media campaigns and improve audience targeting.
Additional Responsibilities- Identify emerging social media channels, industry trends, and best practices to keep CHAGEE at the forefront of digital marketing innovation.
- Support influencer and agency onboarding, ensuring smooth collaboration and campaign execution.
- Manage administrative tasks such as processing invoices for agencies and influencers.
- Demonstrate flexibility and adaptability in a rapidly evolving environment.
- Be prepared for duties and responsibilities to evolve, and show a willingness to step outside of your usual scope to support the company's growth. Expect opportunities for personal and professional growth as you navigate new challenges.
Experience you need to be successful:- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2+ years of experience in social media management, content creation, or digital marketing.
- Proven experience growing and managing brand social media accounts, particularly Instagram and TikTok.
- Experience working with influencers, content creators, or brand partnerships is a plus.
- Excellent command of English, with strong writing and verbal communication skills.
- Strong creativity and ideation skills, with an ability to think outside the box.
- Strong initiative, problem-solving, and ability to work independently and proactively.
- Proficiency in content creation tools such as Canva, Adobe Creative Suite (Photoshop, Premiere Pro), or other design and video editing platforms.
- Excellent planning, organization, and time management skills with the ability to handle multiple projects in a fast-paced environment.
- In-depth understanding of social media metrics, audience behavior, and platform algorithms.
What We Offer:- Competitive hourly rate
- Flexible contract duration with an option for extension
- Opportunity to contribute to a growing global brand
- Exposure to industry trends and digital marketing innovation
- Potential for contract-to-hire transition based on performance and company needs
Contract Terms:- This is a contract position, subject to renewal based on mutual agreement.
- Expected contract duration: 6 months with possibility of extension
Compensation:- The contract compensation will be commensurate with experience and qualifications. The estimated hourly rate will be based on the market standards for your expertise and the project scope.
CHAGEE is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic under applicable law.
Don't miss out on this incredible opportunity to shape the visual identity of CHAGEE as we expand into the U.S. market. Apply now with your portfolio and help define what modern tea culture looks like in America.