Freelance Earned Media Specialist

Job Title: Part-Time Earned Media Specialist

Location: Remote or Charleston, SC (preferred)

Reports to: Founder & CEO, Kat Wawner

Compensation: Hourly or per media hit, based on experience and preference

Wawner Strategies is a Charleston-based public relations and brand strategy agency that brings authenticity, creativity, and community to the forefront of every client story. We specialize in earned media, storytelling, and creative campaigns for hospitality, lifestyle, and mission-driven brands that make our world more interesting, inclusive, and intentional.

We're seeking a savvy, self-starting Earned Media Specialist to help land thoughtful, high-impact press coverage for our growing roster of hospitality, lifestyle, design, and wellness clients. This part-time role is ideal for a media-obsessed professional with strong editorial instincts, a network of press contacts, and the ability to pitch and place stories that drive visibility and brand credibility.

• Proactively develop and execute earned media strategies and pitch angles for a variety of clients
• Write, refine, and personalize media pitches, press releases, and media alerts
• Maintain relationships with journalists, editors, influencers, and content producers across local, regional, and national outlets
• Track and report media placements with clarity on impact (e.g. reach, brand alignment, SEO value)
• Monitor relevant editorial calendars, media trends, and competitor coverage
• Collaborate with the internal team on media lists, storytelling frameworks, and PR campaigns
• Contribute to creative brainstorms and client reporting as needed

• 3-5+ years of earned media experience (agency, freelance, or in-house)
• Demonstrated success in placing stories across lifestyle, travel, food & beverage, or design verticals
• Excellent writing and editing skills; confident in AP Style and compelling subject lines
• Strong media network and a sixth sense for what makes a great story
• Organized, responsive, and proactive communicator
• Familiarity with tools like Muck Rack, Meltwater, or similar a plus
• Comfortable working independently in a fast-paced, creative environment

• Hourly rate based on experience (starting at $25/hr) or
• Performance-based structure ($150-$500+ per placement pending distribution and content type)
• Flexible structure available based on candidate's preference and output