Tommy's Express is looking for a Franchise Development & Marketing Specialist to play a central role in supporting the franchise development recruitment process. This role will own franchise marketing and business development initiatives by generating leads, maintaining promotional materials, tracking data. The ideal candidate possesses digital marketing experience and has proven results generating leads within a business development function.
What can Tommy's offer you?
- Base pay and eligibility for commission
- Full insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance
- 401k match and complimentary financial planning services with Merrill Lynch
- Paid time off and paid holidays
- Opportunity for continued education and tuition assistance
- Valuable learning and development program
- Significant ability to grow internally for motivated and strong performing team members
- Fun, energetic, family-oriented work culture with an emphasis on team member morale
- Growing nationwide brand / presence
Position Responsibilities:
- Partner with Franchise Development Managers/Director on planning and executing strategy for lead generation and marketing campaigns to attract qualified franchise candidates
- Work with internal marketing team to develop marketing materials aligned with brand standards (brochures, presentations, landing pages, and email templates) and maintain assets appropriately with updates as needed
- Plan, execute and manage email marketing drip campaigns through client information system (NetSuite)
- Plan, execute and manage creation and distribution of social media posts, external newsletters, paid media advertising, etc.
- Partner with internal team on franchise development calendar for tradeshow participation and needs
- Track lead sources, conversion rates, and marketing metrics from all sources to provide data and improve campaign/initiative effectiveness/ROI while developing short-term and long-term department goals
- Oversee marketing budget and spend allocation for franchise development campaigns and initiatives and ensure optimal ROI
- Prepare regular reports on lead generation, marketing effectiveness, and sales funnel progress
- Stay updated on industry trends, competitor strategies, and marketing best practices to recommend new lead generation tactics
- Identify process enhancements across all areas to improve efficiency and results
- Other duties as assigned; duties and responsibilities may change at any time with or without notice.
Position Qualifications & Candidate Attributes:
- Bachelor's degree in marketing, sales, business development, or related field
- 3+ years of experience in lead generation and marketing for a business development function, ideally for high-net-worth individuals or financial institutions
- 3+ years of experience in digital marketing campaigns and CRM management
- Tech savvy, proficient in Microsoft Office with excellent written and oral communication skills
- Process-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departments
- Strong organizational and time management skills; ability to multitask and prioritize workload
- High level of integrity and dependability with a strong sense of urgency and results-orientation
- Views customer care as high priority; exhibits a positive can-do attitude
- Displays a strong initiative and drive to identify gaps and fill them
Work Environment and Physical Demands
This job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment and travels up to 25% for tradeshows and client meetings.
To successfully perform the essential functions of this job, team member must be able to:
- Ability to work and commute in all weather conditions
- Able to move about inside the office to access standard office equipment, etc.
- Remain in a stationary position 50% of the time, alternating between sitting and standing
- Constantly operate a computer and other office productivity machinery such as; keyboard, copy machine and printer
- Ability to move and lift up to 30 pounds
- Able to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange information
- Able to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingers
Company Overview:
Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.
Tommy's Express Operations consists of twelve Tommy's Express car wash locations in the following states, Michigan (10), Ohio (1), Florida (1). This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.
Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.