Location : San Francisco Bay Area or Remote
Commitment: Full-Time (will consider part-time candidates)
Compensation: Competitive; Commensurate with Experience
About the job
Company Overview
At StarSpark, our mission is to empower every student in the world with a personalized AI math teacher to help them reach their full potential.
We're building the world's most effective AI-powered math tutor for K-12 students - one that adapts to each learner's needs to build confidence, deepen understanding, and drive better outcomes. Our early users include families and educators who care deeply about meaningful learning.
Our team brings deep AI and product experience from leading companies like Amazon, Google, LinkedIn, Meta, Microsoft, and Twitter. We reach learners both directly - through parents and students (e.g., homeschoolers, enrichment seekers) - and through partnerships with tutoring platforms, learning centers, publishers, school districts, and governments.
About the Role
We're looking for a Founding Growth Marketer to build and lead StarSpark's marketing function from the ground up. This is a rare opportunity to build a global Education brand, shape go-to-market strategy, and drive growth at the intersection of AI and education.
You'll wear multiple hats across growth, product marketing, and brand - and lay the foundation for how StarSpark is perceived, adopted, and scaled across both B2C and B2B channels.
What you'll do
- Craft Our Narrative : Develop clear, compelling positioning and messaging for students, parents, educators, and partners. Translate technical capabilities into real-world value.
- Build the Growth Engine : Design and execute growth strategies across content, paid and organic channels, email/lifecycle marketing, and onboarding - for both B2C and B2B.
- Lead Product Launches : Partner with product and engineering to launch new features and experiences. Own go-to-market planning and execution.
- Design and Optimize Funnels : Set up full-funnel systems to track, test, and improve awareness, engagement, and conversion.
- Drive Data-Backed Insights : Own marketing analytics. Prioritize initiatives and iterate based on clear experimentation and performance data.
- Collaborate Across Functions : Work closely with founders, product, and sales to ensure a consistent story and seamless user journey.
- Engage Strategic Partners : Recruit and manage agencies, contractors, or creatives as needed to scale key initiatives.
What we are looking for
- 5+ years of experience across growth and product marketing, ideally in fast-paced or zero-to-one environments.
- Proven success driving user acquisition and building high-conversion funnels across web, email, paid, and self-serve.
- Excellent storytelling and communication skills; able to shape messaging that stands out and resonates.
- Analytical and resourceful; strong track record in experimentation, funnel design, and performance measurement.
- Hands-on and strategic - ready to roll up your sleeves and build, but with a clear view toward scale.
- Experience with one or more of: paid acquisition, influencer marketing, social media, community marketing.
Bonus: Experience in Consumer marketing (especially parents), EdTech, and AI products
Why Join Us
- Mission-driven work that makes a real difference in students' lives globally
- Opportunity to shape a core function at an early-stage startup with proven founders
- Flexible, remote-friendly, and parent-friendly culture - open to part-time roles for experienced marketers seeking flexibility
- A collaborative team with deep experience in AI, product, and education
If you're excited to help build the future of K-12 learning through cutting-edge AI, we'd love to hear from you.