Field Marketing Specialist

Job Description:

• Field Marketing Specialist

CXO Engagement & Event Execution:

• Partner with Sales Leaders to develop and execute highimpact CXO engagement events that drive meaningful conversations and pipeline acceleration.
• Own endto-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies.
• Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals.

Account-Based Marketing (ABM) Program Management:

• Collaborate with the ABM Marketing Team to design and execute targeted campaigns for toptier accounts.
• Collaborate with Sales to define target accounts, engagement strategies, and customized marketing approaches.
• Drive personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
• Track, measure, and optimize ABM program performance using datadriven insights.

Cross-Functional Collaboration & Execution:

• Work closely with Sales, US Segment Marketing, and Product Demand Marketing teams to align CXO engagement and ABM efforts.
• Ensure seamless coordination between internal teams and external vendors to deliver highquality marketing experiences.
• Proactively identify opportunities to enhance marketing effectiveness and drive engagement with key accounts.

Execution & Administrative Management:

• Perform event setup tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing.
• Ability to proactively work independently with vendors and develop relevant action plan by event.
• Manage event logistics including shipping of materials, setup, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications.
• Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA postevent.
• Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression.
• Coordinate with creative teams, content writers, and digital marketers to develop highimpact ABM assets.

Skills:

• Support field marketers in executing programs by fulfilling a variety of tasks to support regional demand generation opportunities and logistics to ensure programs are on track and on time.
• Event setup tasks include opening PO's, contract execution, tracking budget, new vendor workings, InfoSec review, ensuring payments, and more and effectively reporting back to the team.
• Ability to proactively work independently with vendors and develop an action plan complete with deadline dates and owners to ensure every event is executed flawlessly.
• Event logistics to include shipping of materials, setup, ordering of onsite services, recommending and ordering catering, transportation and food vouchers, staffing requirements and communications and more.
• Creating campaigns in Salesforce in accordance with standards and ensuring all leads uploaded within SLA postevent.
• Working closely with sales to provide regular registration status updates to ensure targets are met, alert key stakeholders on key event workings, lead follow up and more.
• Research promotional items and manage swag inventories including shipping to events.
• Research sponsorship and experience opportunities.
• Communicate regularly with stakeholders on event program results and learnings for digital activities and events and aggregate results weekly, monthly and quarterly
• Juggle multiple projects in a dynamic field marketing organization that partners directly with sales.
• High level of attention to detail on programs
• Ability to do imports and exports utilizing Salesforce; looking for a data savy individual

Education:

• 4 to 5 years of experience in B2B marketing, event management, and ABM, preferably in the cybersecurity or technology industry.
• Bachelor's Degree in appropriate field of study
• Ability to thrive in fastpaced environment with competing priorities and last minute changes
• Experience in other martech tools including Knak and Splash a plus
• Experience working in Googlesheets
• Excellent communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status
• Self starter with a positive attitude who can prioritize workload in a strict deadlineoriented, environment, with excellent time management skills
• Attention to detail, while maintaining an eye on the big picture
• Insightful focus on scale and efficiency
• Willingness to take on additional tasks and roles with a "cando" attitude
• Contractor position with possibility to convert to permanent.
• Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
• Proven experience managing highprofile events and CXO engagement programs.
• Understanding of ABM strategies, execution, and personalized marketing approaches.
• Datadriven mindset with the ability to track pipeline impact and report on key marketing metrics.
• Excellent communication and stakeholder management skills, with strong experience working closely with senior leaders.
• Highly organized, proactive, and detailoriented, with the ability to manage multiple projects simultaneously.

Required Skills:

• Vouchers
• Ordering
• Payments
• Staffing

Additional Skills:

• Catering
• Infosec
• B2B
• Time management
• Operations
• Shipping

Languages:

• English ( Speak, Read, Write )

Note:

Pay Range: $40 - $50

The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.