Field Marketing Specialist

Position: Field Marketing Specialist
Location: Plano, TX
Duration: 1 year

CXO Engagement & Event Execution:
Partners with Sales Leaders to develop and execute high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies.
Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals.
Account-Based Marketing (ABM) Program Management
Collaborate with the ABM Marketing Team to design and execute targeted campaigns for top-tier accounts.
Collaborate with Sales to define target accounts, engagement strategies, and customized marketing approaches.
Drive personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
Track, measure, and optimize ABM program performance using data-driven insights.
Cross-Functional Collaboration & Execution
Work closely with Sales, US Segment Marketing, and Product Demand Marketing teams to align CXO engagement and ABM efforts.
Ensure seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.
Proactively identify opportunities to enhance marketing effectiveness and drive engagement with key accounts.
Execution & Administrative Management
Perform event set-up tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing.
Ability to proactively work independently with vendors and develop relevant action plans by event.
Manage event logistics including shipping of materials, set-up, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications.
Create event campaigns in Salesforce in accordance with standards and ensure all leads are uploaded within SLA post-event.
Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression.
Coordinate with creative teams, content writers, and digital marketers to develop high-impact ABM assets.

Skills:
Support field marketers in executing programs by fulfilling a variety of tasks to support regional demand generation opportunities and logistics to ensure programs are on track and on time.
Event set-up tasks include opening PO's, contract execution, tracking budget, new vendor workings, InfoSec review, ensuring payments, and more and effectively reporting back to the team.
The ability to proactively work independently with vendors and develop an action plan complete with deadline dates and owners to ensure every event is executed flawlessly.
Event logistics include shipping of materials, set-up, ordering of onsite services, recommending and ordering catering, transportation and food vouchers, staffing requirements and communications and more.
Creating campaigns in Salesforce in accordance with standards and ensuring all leads uploaded within SLA post-event.
Working closely with sales to provide regular registration status updates to ensure targets are met, alert key stakeholders on key event workings, lead follow up and more.
Research promotional items and manage swag inventories including shipping to events.
Research sponsorship and experience opportunities.
Communicate regularly with stakeholders on event program results and learnings for digital activities and events and aggregate results weekly, monthly and quarterly
Juggle multiple projects in a dynamic field marketing organization that partners directly with sales.
High level of attention to detail on programs
Ability to do imports and exports utilizing Salesforce; looking for a data savvy individual