Style Crest is seeking a Field Marketing Manager who is experienced in translating business priorities and marketing strategies into actionable, measurable execution at the front line of customer interaction. Whether it's supporting over 30 company-owned branches nationwide, 3rd-party channel partners, or sales enablement tactics for territory sales managers, this role is the conduit who creates a positive environment for B2B and B2C customers and sellers presenting Style Crest's complete range of parts and supplies for manufactured homes as well as our residential vinyl siding products.
Responsibilities: In-Store CX (Customer Experience)
- Works with branch leadership to create a consistent brand experience at the branch level for homeowners, contractors, community/property managers, and B2B target segments.
- Coordinates with product management to develop compelling merchandising and product displays.
- Supports branch managers for in-store customer events.
- Manages marketing initiatives for new branch grand openings, including development of prospect lists, digital m
- Marketing, public relations, events, direct mail, and other tactics as needed.
- Coordinates national programs for branch branding tactics including signage, vehicle wraps, apparel, and branded merchandise.
- Works with vinyl siding business leadership on in-store merchandising, brochures, and product samples for channel partners.
- Develops communication tools and shares best practices for customer loyalty program. Coordinates digital tie-ins as available to measure and track program success, reduce friction, and enable greater utilization.
Sales Enablement
- Leads development and tracking of 6-8 hours of webinar-based product and sales training each month. Uses that content to develop curriculum of online LMS and tracks utilization.
- Actively canvasses field sales team for selling tool needs and works with design and print resources to create tools.
- Responsible for curation and version control of selling resources online.
- Leads online collateral and product sample ordering platform and closely tracks utilization.
Digital Content
- Responsible for social media content creation and syndication across 40 local accounts using consolidated social management platform.
- Coordinates and supports local social media resources.
- Monitors and measures social media, continuously optimizing program and making recommendations in line with business goals and marketing plans.
- Coordinates content for email nurture campaigns, manages lead scoring, and works with inside sales and branch resources for follow up on marketing-qualified leads.
Events
- Supports field sales teams on corporate support for local industry association meetings and trade shows.
- Supports branch leadership on customer open houses, grand opening events, and trainings.
- Works with Event Manager to coordinate field and customer communications and trade show execution.
Pipeline Management
- Develops target lists of prospective customers per branch and sales goals.
- Strategizes compelling offers for emails and direct mail tactics, coordinating with 3rd-party and internal partners to create materials.
- Manages ongoing customer data hygiene and data enrichment efforts in coordination with branch and ERP team.
- Provides support for strategic customer meetings and presentations.
Requirements: - 3-5 years of experience in marketing, sales, retail/store management, or other related field.
- Experience with a manufacturer, distributor, or retailer of residential building products is required. Knowledge of the manufactured housing industry is a plus.
- Bachelor's degree in marketing, sales or other business related field.
- Proven ability to coordinate resources and prioritize tasks.
- Ability to make timely recommendations or decisions based on thorough analysis and research.
- Strong knowledge and understanding of marketing principles and brand management.
- Excellent interpersonal, analytical, presentation, organization and communication skills.
- Must be able to think strategically and make solid decisions using sound judgment.
- Must have the ability to interact with multiple levels of management, associates and third party vendors.
- Must be process & detailed oriented with the ability to manage multiple projects at one time.
- Must have excellent computer skills and good knowledge of Microsoft Office including Word, Excel, and PowerPoint.
- Willingness to travel as needed, with up to 30% travel required.
Benefits: - Health Care Plan (Medical, Dental & Vision)
- Life Insurance (Basic, Voluntary & AD&D)
- Vacation Time
- Short Term & Long Term Disability
- 401K with Company Match
- Paid holidays
Style Crest is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. We ensure fair treatment in all aspects of employment, including recruitment, hiring, training, promotion, and compensation. Our commitment to diversity and inclusion fosters a workplace where every individual is valued and respected.
This position is located in Fremont, Ohio. Typical work hours are Monday through Friday 8am to 5pm.