About the Role
XbotGo is looking for a hands-on, energetic Field Marketing Manager to lead our offline promotional efforts across youth and amateur sports tournaments, focusing on soccer, basketball, and other team sports. Starting from Dallas, you'll play a key role in bringing our AI-powered sports camera (Chameleon) to fields and sidelines across the U.S., building brand awareness, driving trials, and enabling direct sales on-site.
You will lead a team of interns and part-time staff, plan and execute hundreds of event activations, and ensure XbotGo is consistently visible and engaging at the heart of team sports.
Key Responsibilities
- Lead planning and execution of XbotGo booth activations at sports tournaments and events
- Develop scalable systems to deploy Chameleon AI camera demos in live environments
- Directly engage with players, parents, coaches, and club staff to build product awareness
- Set up and manage branded field materials (booths, banners, gear)
- Build local and national event calendars, focusing on high-traffic youth/amateur sports events
- Recruit, train, and manage intern teams to support high-volume, high-quality field marketing
- Collect on-the-ground feedback and share insights with marketing and product teams
- Drive lead generation and direct-to-consumer sales via on-site conversion strategies
- Track ROI and performance metrics for each activation to inform scaling
Requirements
- 3+ years of experience in field marketing, event management, or grassroots sports activation
- Strong understanding of team sports (soccer, basketball preferred), especially youth and amateur levels
- Experience leading teams, managing logistics, and scaling operations
- Excellent interpersonal and communication skills-comfortable talking to parents, coaches, and kids
- Highly organized, detail-oriented, and results-driven
- Willingness to travel frequently and work flexible hours, including weekends
- Bonus: Familiarity with consumer tech, action cameras, or sports tech products
What We Offer
- Competitive salary + performance incentives
- Travel and lodging support for event activations
- Remote work flexibility with Dallas-based operations
- Opportunity to grow with a cutting-edge brand reshaping youth sports media
- Real impact on how families and players capture and share their sports stories