Campaign Manager (META) - Advanced Marketers (Remote)
About Advanced Marketers:
Advanced Marketers is a premier marketing agency specializing in high-impact digital solutions for businesses worldwide. Our mission is to deliver exceptional results through innovative marketing strategies, automation, and top-tier customer relationship management (CRM). We are a dynamic, collaborative team dedicated to the success of our clients and continuous internal improvement.
Job Summary:
Advanced Marketers is seeking a highly skilled and results-oriented Campaign Manager with a strong focus on META (Facebook and Instagram) advertising. As a key member of our team, you will be responsible for planning, managing, and optimizing high-performing ad campaigns for a diverse portfolio of clients, including both lead generation and e-commerce businesses. This is a remote position requiring a proactive individual with a proven track record of success in managing significant META ad budgets and driving measurable results.
Key Responsibilities:
- Manage up to 5 META ad accounts, encompassing a mix of lead generation and e-commerce clients.
- Plan, manage, and execute digital media buys across Facebook and Instagram for multiple markets and clients simultaneously.
- Build and refine audiences through customer data, campaign structure, ad sets, and ad creative.
- Collaborate closely with our creative team to develop compelling and high-performing ad campaigns.
- Continuously monitor campaign performance and return-on-ad-spend (ROAS), proactively suggesting and implementing ongoing optimization strategies to meet and exceed assigned KPIs.
- Analyze and optimize campaigns daily to ensure we're hitting performance benchmarks.
- Leverage Google Analytics and other relevant tools to analyze traffic performance and provide actionable optimization recommendations.
- Create and analyze comprehensive campaign performance reports to inform ongoing optimization efforts.
- Implement A/B testing strategies to identify and scale best-performing ad elements and targeting parameters.
- Manage budget allocations and bid parameters to maximize efficiency and deliver optimal results.
- Conduct thorough account audits to identify areas for improvement in messaging and funnels, ensuring client goals are achievable.
- Onboard new clients effectively, oversee campaign launches, and provide ongoing account optimization.
- Work collaboratively with the content/design team and developers to ensure seamless campaign execution.
- Communicate directly with stakeholders to provide regular updates on campaign performance and offer insightful recommendations for KPI improvement.
- Maintain strong relationships with media and technology vendors, staying informed about industry data and trends.
- Continuously learn and experiment with new and effective bidding strategies, ad placements, and management techniques.
- Participate in our daily morning standup meetings to ensure team alignment and smooth workflow.
- Attend daily internal meetings to discuss account performance and strategies.
Requirements:
- Minimum of 4 years of hands-on META media buying experience.
- Proven experience managing a 6-figure monthly marketing budget.
- Self-starter with a demonstrated ability to adapt quickly in a fast-paced and growing environment.
- Excellent time management and multitasking skills with the ability to prioritize effectively.
- Significant experience managing both lead generation and e-commerce focused META campaigns.
- Proficiency with e-commerce platforms such as Shopify and WooCommerce.
- Extensive experience with advanced targeting methodologies, including the creation of custom and lookalike audiences.
- Strong understanding of the top, middle, and bottom of a sales funnel and how META advertising integrates within it.
- Familiarity with Facebook Business Manager and its various features.
- Experience with Google Analytics and other web analytics platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
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- Excellent written and verbal communication skills.
- Blueprint Certification is a plus.
Compensation:
Compensation is negotiable and will be commensurate with experience and qualifications.
To Apply:
If you are a passionate and experienced META Campaign Manager looking to join a dynamic and growing agency, we encourage you to apply. Please submit your resume and portfolio outlining your relevant experience and why you are a great fit for Advanced Marketers to .