Experiential Marketing Manager

Check out on Instagram to see our events in action.

At

, we believe in clean ingredients and health science-because hydration should support how you live, move, and feel every day. The

will bring that belief to life in the real world-one event, one community, and one sample at a time.

This full-time, in-office role is perfect for someone who thrives on logistics, loves a good checklist, and gets fired up about turning a parking lot, race expo, or gym into a brand experience people won't forget. You'll lead the strategy and execution of all in-person activations, from national race expos to surprise street team takeovers, ensuring every touchpoint reflects the energy and ethos of DryWater.

• Plan, organize, and execute in-person events nationwide, including race expos, pop-ups, fitness events, retail activations, and sampling campaigns
• Coordinate all logistics including permits, vendor relations, travel arrangements, booth design, and shipping
• Set up and break down event assets (booths, displays, signage, etc.)-must be comfortable being hands-on
• Maintain a detailed, up-to-date event calendar and manage multiple projects simultaneously
• Ensure consistent brand representation and storytelling at every event

• Hire, train, and manage event teams and volunteers across multiple regions
• Build staffing plans and schedules, including pre-event briefings and on-site management
• Ensure that every team member represents DryWater's values, energy, and professionalism

• Collaborate with local partners-fitness studios, health clubs, retailers-to promote events and increase attendance
• Work with internal content and social teams to capture compelling video/photo during events
• Support guerrilla sampling efforts, surprise-and-delight drops, and neighborhood activation days
• Build genuine relationships within communities to fuel long-term brand advocacy

• Maintain inventory of event materials, branded gear, signage, and supplies
• Manage DryWater's event vehicle (packing, upkeep, and coordination for travel)
• Source and reorder event assets as needed to ensure flawless execution

• Track key performance indicators (KPIs) for each event, including impressions, samples distributed, and local engagement
• Collect attendee and team feedback post-event to optimize future activations
• Manage budgets, submit expense reports, and oversee cost-efficiency for each event

• Collaborate cross-functionally with marketing, retail, and operations teams
• Provide strategic recommendations to scale and improve experiential programs
• Stay ahead of trends in field marketing and experiential design
• Serve as an internal champion for DryWater's in-person presence and grassroots growth

Who You Are:

• Exceptionally organized and detail-oriented
• Confident leading events from the ground up
• A natural problem-solver with a "get it done" attitude
• Willing to travel regularly (up to 40-50%) and work flexible hours, including weekends when needed
• Experienced in experiential or field marketing, event production, or brand activations (2+ years preferred)

Perks and Benefits

Competitive Pay: We reward brilliance with a stellar salary and performance-based bonuses.

Free DryWater: Yes you heard that right, DryWater to put your health first .

Health Happiness: Comprehensive health, dental, and vision insurance to keep you in tip-top shape.

Work-Life Harmony: Paid time off and holidays to recharge and live your best life.

Growth Programs: Professional development opportunities to keep you ahead of the curve.

Wellness Perks: Free access to local gyms and studios - on us.

Inclusive Vibes: A dynamic and inclusive work environment where everyone's voice matters.

We look forward to meeting you.